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Trade Marketing Manager

Dorman • Madison, IN • 9h ago

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Date: Apr 21, 2026

Location: Madison, IN, US, 47250

Company: Dorman Products

SuperATV wasn't born in a boardroom. It started with one mission: build parts that riders can trust. The same hands-on, do-it-yourself mindset still drives everything we do. Our fast paced and casual work environment is highly focused on "Working to Wow" our customers and our community. SuperATV is a premier provider of ATV and UTV accessories, dedicated to enhancing off-road experiences for enthusiasts worldwide. In 2022, SuperATV joined the Dorman team which is publicly traded under the stock ticker DORM. With more than 3,800 employees across 29 different locations and a family of brands that also includes Dorman, Dayton Parts and Eagle Suspension, Dorman reached a revenue of $2.13 billion in 2025.

Everyone who works at Dorman contributes to our success. That means everyone has a unique ability to make an impact on the business, regardless of role and experience. We encourage everyone to bring their authentic selves to work. The freedom to pursue new ideas, offer different perspectives, and grow in your career is fundamental to working at Dorman.

Job Summary

The Trade Marketing Manager is responsible for developing and executing marketing strategies that drive product visibility, dealer engagement, and sales performance across retail, distributor, and e-commerce channels. The ideal candidate will have experience in powersports, automotive aftermarket, or outdoor recreational vehicle markets.

Primary Duties

Channel Strategy & Execution

Develop and implement trade marketing plans tailored to UTV aftermarket dealers, distributors, and retail partners.

Align marketing initiatives with sales goals to support product launches, seasonal promotions, and inventory movement.

Retail & Dealer Engagement

Create compelling in-store and online merchandising solutions, including POP displays, signage, and promotional kits.

Coordinate dealer incentive programs, co-op advertising, and training materials to boost product knowledge and sell-through.

Event & Campaign Management

Plan and execute trade shows, dealer meetings, and ride events to showcase aftermarket products and build brand loyalty.

Collaborate with sales and product teams to develop promotional calendars and campaign assets.

Market & Performance Analysis

Analyze sales data, market trends, and competitor activity to optimize trade marketing strategies.

Monitor ROI of trade campaigns and adjust tactics to improve effectiveness.

Cross-Functional Collaboration

Serve as the liaison between marketing, sales, product development, and supply chain teams.

Ensure consistent brand messaging and execution across all trade touchpoints.

Qualifications

Bachelor's degree in Marketing, Business, or related field.

5+ years of experience in trade marketing, preferably in the powersports or automotive aftermarket industry.

Strong understanding of dealer networks, retail merchandising, and channel marketing.

Excellent project management, communication, and analytical skills.

Proficiency in CRM, POS analytics, and digital marketing tools.

The actual base pay offered to the successful candidate will depend on multiple factors, including but not limited to job-related knowledge and skills, experience, business needs, geographical location, and internal pay equity. Compensation decisions are made based on the specific facts and circumstances of each role and candidate.This role is also eligible for a bonus.

As a Dorman US contributor, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid time off (sick/vacation), and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and paid time off starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.

Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. EEO/AA Employer M/F/D/V. www.DormanProducts.com

Dorman

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