Job Description
The team is looking for a Senior Analyst, Loyalty Benefits Marketing , who will support loyalty marketing curriculums to drive benefit awareness and education for Gold and Green Card Members.
This Senior Analyst will support marketing strategies to drive benefit engagement and usage within Core MR Product portfolios. Examples include core loyalty curriculums, e.g. product e-newsletters and Value Summaries. They will closely collaborate with a variety of partners to contribute to overall Core MR Marketing goals. In addition, they will work across loyalty benefit teams to lead cross-team projects and oversee benefit central support.
This role is ideal for a customer-centric marketer who understands the Consumer marketing space and is motivated by challenging the status quo, driving measurable results, and collaborating with partners across the organization. Success in this role is measured by the ability to effectively apply Card Member insights and engagement metrics to inform marketing strategies, further define and deliver marketing curriculums, support new product initiatives, flawlessly execute test-and-learn campaigns that grow Card.
Responsibilities
Lead end-to-end marketing campaign execution, ensuring a flawless, timely and compliant Customer experience.
Support marketing activities for product e-Newsletters, product launches and value communications including creative development, changes, partner and legal feedback, creative testing, back-end campaign setup, and post campaign validation.
Strong collaboration with key partners including Marketing, Product, Marketing Enablement Teams, Analytics, GCO/LOBCO and external Agency partners
Own post campaign reporting and distribution of results to gauge campaign performance and drive innovation.
Qualifications
Qualifications:
Bachelor's Degree
At least 2+ years of experience developing and executing marketing; experience with or strong interest in digital marketing preferred
Strong Microsoft Excel skills, with experience in pulling, organizing, and analyzing data to draw insights and produce strategic recommendations
Fast learner who thrives in a dynamic, fast-paced, and ever-changing environment
Enthusiastic and passionate marketer with a strong can-do attitude
Highly organized-strong project management skills, attention to detail, and comfortable operating autonomously across multiple projects at once.
Takes initiative and ownership of projects and works proactively to move forward with project deliverables
Have a "can do" attitude towards problem solving and demonstrated an ability to work well with new opportunities
Confident written and verbal communicator, with the ability to have a strong voice at the table with a wide range of partners
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
At American Express, our culture is built on a 175-year history of innovation, shared values (https://www.americanexpress.com/en-us/company/who-we-are/) and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you'll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
For a full list of Team Amex benefits, visit out Colleague Benefits Site (https://www.americanexpress.com/en-us/colleagues/benefits) .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.?
Job Identification 26005689
Job Category Marketing
Degree Level Bachelor's Degree
Job Schedule Full time
Job Shift Day
Locations World Financial Center, New York, NY, 10285, US
Salary Range $78,000.00 to $124,750.00 annually + bonus + benefits
Career Area Marketing
