Associate Marketing Manager, AI&Digital Transformation - 438050

PepsiCo Corp • Chicago, IL • 3h ago

This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/13421557

Job Description\ \ Overview\ At PepsiCo, youll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lays and Quaker, our work touches millions of people every day.At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, youll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

The Gatorade AI & Digital Capabilities team is seeking a results-oriented, strategic, and creative Associate Marketing Manager to help drive digital execution, owned platform evolution, and growth across the Gatorade portfolio.

This role supports mid- to long-term business priorities while owning day-to-day execution across Gatorade.com, CRM, and key seasonal moments. The position blends strategic thinking with hands-on leadership, cross-functional coordination, and disciplined execution as Gatorade evolves its owned platforms to support AI-mediated discovery and commerce journeys.

Responsibilities

Strategy & Portfolio Support\

Support the development and execution of mid- and long-term strategies aligned to Gatorades master brand strategy and revenue objectives.\
Partner with brand teams to ensure a cohesive business narrative, connecting longer-term priorities with near-term initiatives and execution.\
Monitor competitive activity, consumer behavior, and digital trends to inform platform priorities and business decision-making.

Owned Platform Evolution & GEO Support\
Support the day-to-day evolution of Gatorades owned digital platforms in service of the brands Generative Engine Optimization (GEO) strategy.\
Help operationalize AI-driven content, taxonomy, and site updates to ensure Gatorade is accurately represented and discoverable across AI-mediated consumer journeys.\
Partner with SEO, analytics, and platform teams to translate GEO learnings into practical on-site updates and executional improvements.\
Assist in tracking performance signals related to AI discoverability, search visibility, and content effectiveness across owned platforms.\
Contribute to testing and learning agendas that help evolve Gatorade.com as AI search and recommendation behaviors continue to change.

Gatorade.com Strategy & Digital Operations\
Own the Gatorade.com calendar, ensuring alignment across brands, campaigns, and seasonal priorities.\
Lead the weekly cross-functional Gatorade.com calendar meeting, driving clarity, accountability, and on-time execution.\
Oversee the creation and deployment of Gatorade.com assets, ensuring all imagery, tiles, and content are accurate, approved, and delivered on schedule.\
Own and maintain Gatorade.com FAQs, ensuring content is accurate, consumer-friendly, and consistently up to date.\
Serve as the Gatorade.com email brand lead, partnering with CRM and brand teams to deliver cohesive, on-brand messaging.\
Execute against the aligned email calendar, ensuring timely deployment and strong coordination across stakeholders.\
Actively participate in weekly CRM meetings, representing brand and site priorities.

What Success Looks Like\
Strong, reliable day-to-day execution across Gatorade.com and CRM\
Clear progress in evolving owned platforms to support Gatorades GEO and AI discoverability goals\
Seamless cross-functional collaboration across Digital, Brand, CRM, Analytics, and Platform teams\
Consistently high-quality, on-time delivery of assets across seasonal moments and always-on marketing\
A well-managed Gatorade.com that reflects brand priorities and adapts to emerging AI-driven discovery behaviors

Compensation and Benefits:\
The expected compensation range for this position is between \$93,500 - \$156,450.\
Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.\
Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually.\
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.\
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications\
Bachelors degree (required) in Marketing, Business, or a related field\
35 years of experience in digital marketing, brand marketing, or owned platform execution\
Experience

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