Marketing Manager

GPS EDUCATION PARTNERS • Waukesha, WI • 2h ago

JOB REQUIREMENTS: Position Overview GPS Ed is seeking an organized, mission-driven Marketing Manager to execute strategic marketing initiatives and keep our campaigns, projects, and brand moving forward with precision and purpose. In this role, you\'ll manage projects and budgets, coordinate vendors and contractors, support content production alongside our Marketing & Communications Specialist, and play a leading role in growing our national thought leadership presence. You\'ll be a key connectorworking across internal teams and external partners to ensure GPS Ed\'s marketing efforts are aligned, on-brand, and delivering results. We\'re looking for someone who is part project manager, part brand steward, and part operations pro.The ideal candidate thrives on bringing structure to creative work but isn\'t afraid to adapt strategies as priorities evolve in order to achieve the organization\'s broader goals. This position is part of the Strategic Development Team Key Responsibilities Manage and coordinate marketing projects from planning through execution, ensuring timelines, priorities, and deliverables are met across multiple initiatives. Develop and oversee the marketing budget, ensuring efficient allocation of resources and accurate tracking of expenditures to maximize ROI. Maintain and evolve the brand identity in partnership with internal teams and external stakeholders, supporting market research and analysis to identify opportunities for growth and improved positioning. Collaborate across departments to align marketing efforts with organizational initiatives, ensuring cohesive messaging and branding in communications. Support the Marketing & Communications Specialist in producing and distributing content across GPS Ed\'s channels, including website, email, social media, and publications. Effectively manage vendor and contractor relationships (PR firms, videographers, ad agencies, printers, etc.) on behalf of the department, including scoping work, coordinating deliverables, and overseeing quality. Monitor and report on marketing performance metrics to assess the effectiveness of campaigns and inform future strategy, providing regular updates to leadership. Support the execution of organizational events, including taking a lead role in coordinating GPS Ed\'s national conference presence via session proposals, sponsorships, and/or exhibitions. Ensure the marketing department effectively utilizes internal tools (CRM system, project management, AI platforms, etc.) to support data-based decision-making and efficient marketing operations. Stay current with industry trends and best practices, recommending adaptations to strategy as needed. Other duties as assigned. ** OTHER EXPERIENCE AND QUALIFICATIONS: Required Passion for transforming education and building equitable access to career opportunities. 5-7+ years of professional experience in marketing or communications, preferably in a nonprofit or education-related setting. Strong interpersonal and collaboration skills with the ability to work across departments and build relationships with diverse stakeholders. Strong project management skills with the ability to meet multiple priorities, deadlines, and stakeholder expectations simultaneously. Experience with digital marketing channels and content production workflows. Experience overseeing budgets, tracking expenditures, and reporting on ROI. Experience with CRM platforms (HubSpot, Salesforce, or similar). Familiarity with project management platforms (Asana or similar). Familiarity with graphic design tools (Canva, Adobe, or similar). Comfort with AI tools to improve workflows and support efficient marketing operations. Preferred Bachelor\'s degree in Marketing, Communications, Business, or related field. Experience in education, workforce development, or youth-focused organizations. Experience coordinating event presence, conference sponsorships, or exhibitionlogistics. Experience in managing public relations and media outreach. ** APPLICATION INSTRUCTIONS: E-Mail a Rsum: careers@gpsed.org

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