Channel Marketing Manager, Specialist

Vanguard • Malvern, PA • 6h ago

Join our Personal Investor Marketing team as a Channel Marketing Manager, Specialist, where you'll transform high-level strategies into measurable, omni-channel campaigns that drive investor engagement and business growth. In this role, you'll lead campaign planning, oversee activations for 1-2 products, and collaborate across teams to deliver audience-centric marketing. Ideal candidates bring 4-6 years of experience in strategy, analytics, and cross-functional execution. Be part of a data-driven, innovative team redefining how marketing connects with clients. Click here to learn more about the marketing organization at Vanguard.

In this role you'll:

Work independently, initiate and / or lead channel marketing programs, initiatives, promotions or research projects.

Develop, implement, and monitor channel marketing plans. Contribute expertise to major channel marketing deliverables, milestones, and required tasks.

Ensure channel marketing plans are aligned with the overall department strategy. Assists with defining the appropriate success and effectiveness of channel marketing initiatives and drafts in-depth reviews of channel marketing effectiveness.

Identify and analyze varied sources of data and information to inform planning decisions. Develop and execute regular reporting, providing actionable insight to the business.

Proactively communicate status and issues of channel marketing activity regularly to stakeholders, including sales professionals, business leaders, team members, and senior managers.

Build and maintain effective relationships with various parties including sales professionals, business leads, and key decision makers. Proactively foster communication between stakeholders.

Proactively identifies, manages, and mitigates risks on channel marketing activities.

Participate in special projects and performs other duties as assigned.

Qualifications

Minimum five years related work experience.

Undergraduate degree in Marketing or equivalent experience required.

This role is part of our hybrid work model with Tuesdays - Thursdays required in our offices to foster collaboration and relationships. On Mondays and Fridays, our crew will have the option to work remotely, or continue working from our offices in Malvern PA.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission-we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

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