Marketing Manager

Sinclair Broadcast Group • Santa Monica, CA • 13h ago

We are seeking a Marketing Manager who thrives in a dynamic, creative environment and can drive strategy while managing complex, cross-functional initiatives. This role will serve as the key liaison between Marketing, Sales, Production, and external partners to ensure seamless execution of high-impact marketing programs across sports, activations, and a growing podcast network. The ideal candidate brings experience executing end-to-end campaigns across multiple channels, managing integrated projects, collaborating with cross-functional teams, and developing creative, audience-driven marketing initiatives.

Responsibilities:

Manage marketing responsibilities for Sinclair's Marketing team as it relates to campaign execution and program development for our podcast network

Support end-to-end execution of marketing programs, including activations, integrated marketing campaigns, and sales campaigns

Build and maintain strong relationships with key stakeholders, including internal teams, clients, and external partners

Oversee timelines, budgets, contracts, invoices and deliverables for marketing programs, ensuring all elements are executed on time and within scope

Monitor key metrics and analyze data to evaluate the effectiveness of marketing campaigns, prepare reports on the performance of programs, providing insights and recommendations for optimization

Work with internal creative teams to concept and deliver impactful visual and digital assets for campaigns, events, and promotions.

Manage marketing campaign calendars and ensure cohesive messaging across owned, earned, and paid channels.

Partner with content and social teams to amplify campaigns across digital and traditional channels

Serve as the primary point of contact for post-sale campaign execution, ensuring delivery of client-branded activations, promotional assets, and digital placements.

Support sales strategy for marketing programs, inclusive of concept development, deck development and leading client conversations to support pitches

Track and report on key campaign performance metrics, ensuring KPIs and client expectations are met

Collaborate with cross-functional teams (sales, creative, content) to provide strategic recommendations and optimize post-sale efforts.

Maintain comprehensive internal processes for asset management, creative review, and adherence to brand standards and guidelines

Support key internal leaders for development, sell-in and implementation of sales campaigns

Manage partner relationships to build sellable marketing programs for the podcast network and support execution of programs

Develop and manage marketing strategy and plans that integrate digital, social, experiential, and traditional marketing tactics.

Partner with the content and editorial teams to ensure campaigns reflect the tone and vision of the podcast network.

Support marketing efforts across all available platforms, including social media, email marketing, web, paid advertising, and display.

Execute grassroots and community-based marketing initiatives to grow awareness.

Lead cross-departmental project status meetings, providing clear updates on progress, risks, and deadlines.

Document and share key learnings and best practices for future campaigns and activations.

Oversee and manage experiential activations inclusive of: cross-functional planning, marketing execution, client management and onsite support,

Support across other marketing projects and duties as assigned by manager

Qualifications:

Minimum three to five years of recent experience in marketing, or a related role within a corporate environment

Experience working in sports and experiential preferred

Bachelor's degree from an accredited college/university in marketing, communications, business, or a related field; master's degree from an accredited college/university is a plus

Exceptional project management skills with the ability to handle multiple projects simultaneously and meet deadlines

Ability to work collaboratively and build strong relationships with stakeholders

Requires 10% - 25% of travel

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Us

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates, and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

The base salary compensation range for this role is $100,000 to $120,000. Final compensation for this role will be determined by various factors such as a candidates' relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.

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