Manager - Marketing

FANUC America Corporation • Rochester Hills, MI • 3h ago

Job Description

Who You Are

Our Marketing Manager for Business Development is a hands-on role responsible for guiding and optimizing lead development to ensure marketing-generated interest is converted into high-quality, sales-ready opportunities. Reporting to the Marketing General Manager, this role drives alignment between Marketing and Sales, optimizing lead flow, quality, and conversion performance through disciplined execution, CRM best practices, and team leadership. Interested? Apply today!

How It's Done

Lead and manage the Lead Development team, including hiring, training, coaching, and performance management

Own the end-to-end lead development process for inbound web leads and targeted outbound prospecting efforts

Partner closely with Sales leadership to align on ideal customer profile (ICP), qualification criteria, lead handoff, and feedback loops to improve lead-to-order conversion

Ensure rapid response to inbound marketing leads and enforce response-time standards and follow-up cadences

Maintain full ownership of CRM (Microsoft Dynamics 365) lead tracking, data quality, pipeline hygiene, and reporting

Monitor, analyze, and report on key funnel KPIs including response time, follow-up compliance, conversion rates, and sales acceptance of leads

Develop and maintain lead development playbooks, call and email templates, qualification standards, and objection-handling guidelines

Collaborate cross-functionally with Sales, Marketing, Website, and Customer Service teams to continuously improve lead quality, campaign performance, and customer experience

Some travel will be required for this position

What You Need

Bachelor's degree in Marketing, Business, or a related field, or equivalent relevant experience

Experience in lead development, inside sales, sales operations, or marketing operations

Strong working knowledge of CRM systems

Demonstrated experience aligning Marketing and Sales teams around funnel performance and revenue goals

What Would Be Even Better

Experience using data enrichment and prospecting tools (i.e. LinkedIn Sales Navigator or ZoomInfo)

Background in industrial automation, robotics, manufacturing, or B2B technology markets

Advanced proficiency with Excel, reporting tools, or business intelligence dashboards.

Experience with Microsoft Dynamics 365

It's Your Move

At FANUC America, we are driven by a deep respect for our people and a commitment to building a workplace dedicated to integrity and excellence. We believe that great careers are built through opportunity, growth, and collaboration-and we're excited to invite talented individuals like you to explore what's possible with us.

Joining FANUC means becoming part of a team that values your unique perspective and encourages continuous learning and collaboration. We foster a culture where respect and innovation go hand in hand, and where your contributions help shape the future of automation and robotics.

If you're ready to take the next step in your career, we invite you to apply today. We look forward to learning more about you!

We offer market competitive pay and benefits programs, as well as opportunities for advancement, knowledge and skill development, and recognition of individual achievements. In addition, we offer the following benefits to our employees:

Medical, Dental & Vision Insurance

401(k) Retirement Program

Life Insurance

Short-Term & Long-Term Disability Plans

Tuition Reimbursement

Wellness Program

Flexible Spending Accounts

Employee Assistance Program

Flexible Benefit Dollars

Generous Holiday & Vacation Program

Sponsorship will not be considered for this position

Equal Opportunity Employer, including disabled and veterans

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