Brand Manager

Morton Salt • Overland Park, KS • 7h ago

This job was posted by https://www.kansasworks.com : For more information, please see: https://www.kansasworks.com/jobs/13543314

*Morton Salt is an iconic company with a strong heritage and a bright future. Since 1848, we have been improving lives and enhancing everyday moments at home, at work and virtually everywhere in between. We help unlock the flavors in food, make roads and sidewalks safer, improve the water in baths, pools, and homes, and keep businesses and industries running. We are a dedicated team who constantly strives to do better together, and we are passionate about building a sustainable future for our company, the communities in which we operate, and the world around us. By joining our team, you will contribute to producing and delivering every form of salt that enhances everyday life.

We are widely recognized for our famous Morton Salt Girl, one of Americas most beloved icons. She has been the face of our brand for over a century and remains a symbol of trust for consumers and customers.*

Job Summary

The Brand Manager role is a newly created general management position within the core brand management team that works across both the culinary and homecare portfolios and is accountable for executing brand plans to drive in-year growth while building strategy to fuel multi-year brand building.

Brand Manager activities will include the following:

The Brand Manager will be a cross-functional leader, inspiring the

team to drive commercial projects to on-time, successful completion

Establish and report against key performance metrics, addressing any

gaps to budget and future commitments.

Identify non-traditional growth opportunities for the brand that

drive product consumption and cultural relevancy.\ \

Duties and Responsibilities

Business Strategy & Execution

Align resources and lead cross-functional team to execute against

strategies and tactics

Manage performance and work closely with cross-functional partners

to overcome barriers to achieve desired business goals

Utilize syndicated data, and competitive intelligence to assess

market opportunities. Use quantitative and qualitative research to vet new product ideas, packaging, pricing, and positioning strategies

Business Development

Closely monitor and identify changes in market, customer and

competitor trends with the potential for impacting current and future business performance

Identify market opportunities and risks, quantify/estimate P&L

impact, and justify investments required to support future business growth

Implement all commercialization efforts to ensure the organization

delivers against its growth commitments and portfolio expansion initiatives

Establish and report against key performance metrics, addressing any

gaps to budget and future commitments

Provides input with Supply Chain & Operations to incorporate market

requirements into short and long-term capacity planning

Build and Protect Long-Term Brand Equity

Use customer and consumer/end-user insights to drive business and

brand activity, new products, strategies, and thought leadership

Develop a clear brand vision, positioning, promise, goals and

strategy

Work with Communications and Sales Strategy & Planning teams to

create communication vehicles and sales tools that convey brand value and justify selling price premium

Measure performance and implement improvement measures to achieve

desired customer experience

Budgeting & Forecasting

Participant in monthly integrated business planning meetings,

providing key market drivers that will impact the forecast and ensuring new business opportunities and risks are incorporated into the demand plan

Review baseline budget and financial forecast development and

recommend adjustments to estimated sales volume and revenue attainment based on key growth initiatives, market growth rates, trends, opportunities and risks

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