Director, Marketing Strategy & Creative Experiences

BrightSpring Health Services • Louisville, KY • 1h ago

Our Company

PharMerica

Overview

TheDirector Marketing Strategy & Creative Experiencesis a strategic and creative leader responsible for driving cohesive, high-impact marketing experiences acrosscreative services, campaign strategy, digital experiences, events, and sponsorships. This role ensures that brand storytelling, customer engagement, and marketing execution are tightly aligned to business goals across all touchpoints.

Reporting to the VP of Marketing, the Director will lead cross-functional teams and agency partners to deliver integrated campaigns and experiences that elevate the brand, deepen audience engagement, and drive measurable results.

Schedule: Monday - Friday, hours per business needs

Benefits and perks for You! ? ??

Medical, Dental, Vision insurance???

Health Savings & Flexible Spending Accounts (up to $5,000 for childcare)???

Tuition discounts & reimbursement???

401(k)

Company Paid Time Off*

Shift Differential

DailyPay

Pet Insurance

Employee wellness and discount programs

Benefits may vary by employment status ? ?

Responsibilities

Owns the development and execution ofintegrated marketing strategiesthat span brand, campaigns, digital experiences, events, and sponsorships

Translates business objectives into clear creative and experiential strategies that drive awareness, engagement, and demand

Serves as a strategic partner to marketing, sales, and executive leadership on campaign planning and brand initiatives

Leads creative services (design, copy, production, and content) to ensure brand consistency, quality, and innovation across all channels

Establishes and evolves brand standards, messaging frameworks, and creative best practices

Oversees creative concepting and production for major campaigns, digital experiences, and experiential activations

Directs the planning and execution ofmulti-channel campaigns, ensuring alignment across digital, experiential, sponsorship, and owned channels

Partners with channel owners to ensure campaign assets and experiences are optimized for each audience and platform

Uses insights and performance data to inform campaign refinement and future planning

Oversees the strategy and execution ofdigital experiences, including websites, landing pages, interactive content, and campaign microsites

Champions a user-centered approach that prioritizes usability, storytelling, and conversion

Partners with analytics and digital teams to continuously improve experience performance

Leads the strategy, planning, and execution ofevents, sponsorships, and experiential marketing, ensuring they support brand and demand objectives

Maximizes sponsorship value through integrated activation plans and cross-channel promotion

Ensures events and experiences are on-brand, engaging, and measurable

Leads, mentors, and develops a high-performing team across creative, experiential, and campaign disciplines

Manages external agencies, vendors, and partners to deliver high-quality work on time and within budget

Fosters strong collaboration across marketing, communications, digital, and business teams

Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field (Master's preferred).

12+ years of progressive marketing experience, with leadership responsibility across creative, campaigns, digital, and experiential marketing.

Proven success leadingintegrated marketing programsthat combine brand, digital, and live experiences.

Strong creative sensibility paired with strategic and analytical thinking.

Experience managing teams, agencies, and complex projects with multiple stakeholders.

Excellent communication, presentation, and stakeholder-influencing skills.

Health care experience required

About our Line of Business

PharMerica, an affiliate of BrightSpring Health Services, delivers personalized pharmacy care through dedicated local teams, serving health care providers such as skilled nursing facilities, senior living communities, and hospitals. We also cater to individuals with behavioral needs, infusion therapy needs, seniors receiving in-home care, and patients with cancer. Operating long-term care, home infusion, and specialty pharmacies across the nation, we combine the personal touch of a neighborhood pharmacy with the resources of a national network. Our comprehensive solutions, backed by industry-leading technology and regulatory expertise, ensure accurate medication access, cost control, and compliance with best-in-class clinical standards. We are committed to enhancing resident health, reducing staff burdens, and supporting our clients' success. For more information, visitwww.pharmerica.com. Follow us onFacebook (https://www.facebook.com/PharMericaCorp) ,Twitter (https://twitter.com/PharMericaCorp) , andLinkedIn (https://www.linkedin.com/company/pharmerica/) .

BrightSpring Health Services, and our family of brands, provides equal employment opportunity

Job LocationsUS-KY-LOUISVILLE

ID 2026-187841

Line of Business PharMerica

Position Type Full-Time

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