StreetLight empowers transportation professionals to plan, build, and operate smarter infrastructure through a comprehensive suite of analytics and data solutions, available via SaaS platform, StreetLight InSight®. Powered by billions of data points from connected vehicles, mobile devices, sensors, probe data, and other sources, StreetLight's proprietary data science engine-powered by machine learning and AI-transforms data into @contextualized, multimodal travel patterns that reveal how people and goods move across the transportation network, providing continuous, network-wide visibility and enabling faster, data-driven decisions. Acquired by Jacobs as a subsidiary in February 2022, StreetLight continues to provide innovative digital solutions to help communities reduce congestion, improve safe and equitable transportation, and maximize the positive impact of infrastructure investment.
As part of Jacobs, StreetLight benefits from global scale and reach, accelerating the adoption of data-driven infrastructure at a pivotal moment for funding, climate, and society. StreetLight and Jacobs are committed to deploying our deep domain knowledge and digital solutions to help communities make well-informed, data-driven investments in infrastructure.
StreetLight is seeking a Director of Product Marketing to lead and scale the Product Marketing function, managing and developing a team of Product Marketing Managers while defining the strategy that drives our go-to-market success. Reporting directly to the VP of Product Marketing & Strategy, this is a highly strategic leadership role where you will partner with the VP to set the vision for product marketing, elevate team performance, and ensure strong alignment across Product, Sales, and Marketing.
You will operate as both a player and a coach, balancing team leadership and strategic direction with hands-on involvement in high-impact initiatives. In addition to leading the function, you will own product marketing for one of the core product lines, ensuring strong market positioning, successful launches, and continued growth.
Responsibilities:
Lead, mentor, and develop a team of Product Marketing Managers, setting clear priorities, coaching for impact, and building a high-performing, accountable team culture
Define and drive the overall product marketing strategy, establishing priorities, frameworks, and operating rhythms to maximize team effectiveness and business impact
Set and uphold the standard for messaging, positioning, and go-to-market excellence across the portfolio, ensuring clear differentiation in the market
Act as a player-coach by stepping into critical initiatives, guiding complex launches, and supporting the team in delivering high-impact work
Own product marketing for one of our core product lines, including defining go-to-market strategy, messaging, and launch execution to drive adoption and revenue growth
Collaborate closely with Product leadership to influence roadmap, packaging, and pricing decisions based on market insights and customer needs
Elevate messaging and positioning across the product portfolio, creating clear, differentiated narratives that resonate with target audiences and drive pipeline and revenue
Collaborate extensively within the Marketing team and with key stakeholders on the Product, Market Development, Sales, Customer Success, and Data Science teams to align on strategy, drive cross-functional execution, and bring our products to market
Drive sales enablement strategy and execution, ensuring teams are equipped with the tools, content, and insights needed to win in the market
Oversee the development of high-impact customer-facing content, ensuring consistency, quality, and alignment with buyer journeys
Foster a deep understanding of customer needs, market dynamics, and competitive landscape, and ensure those insights are embedded across the team's work
Thrive in a fast-paced, evolving environment while modeling strong leadership, ownership, and adaptability
7-10+ years of product marketing, go-to-market, or related experience, with demonstrated ownership of strategy and business outcomes
Experience in a people management or team leadership role
Proven track record of owning product marketing strategy and driving measurable business outcomes, including product adoption, pipeline growth, and revenue impact
Experience leading and developing high-performing teams, with the ability to coach, mentor, and develop talent
Experience leading through influence across senior stakeholders and driving alignment across Product, Sales, and Marketing
Strong experience in enterprise SaaS, data products, or analytics platforms; transportation or infrastructure experience is a plus
Demonstrated ability to operate as a player-coach-balancing leadership responsibilities with hands-on execution when needed
Exceptional communication, storytelling, and presentation skills, with experience influencing senior stakeholders and executives
Deep expertise in go-to-market strategy, product launches, messaging and positioning, and sales enablement. Proven ability to translate complex product capabilities into differentiated market narratives.
Strong cross-functional leadership skills, with the ability to align diverse stakeholders and drive complex initiatives forward
Experience building and scaling processes, frameworks, and best practices within product marketing
Analytical mindset with the ability to use data and insights to inform decisions and prioritize high-impact opportunities
Ability to simplify complex technical concepts into clear, compelling value propositions for a variety of audiences
Self-starter who thrives in a fast-paced environment and brings a strong sense of ownership and accountability
Experience in urban planning, transportation planning, or transportation analytics is a plus, but not required
Experience working closely with sales teams and supporting enterprise sales cycles is preferred
Open, honest, and direct communicator with a collaborative, team-first mindset and a strong ability to build trust and drive alignment across the organization
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