Marketing Specialist

Wolters Kluwer • Madison, WI • 3h ago

The Integrated Campaign & Content Specialist is responsible for executing multi-channel marketing campaigns that drive engagement and event participation. This role owns the promotion of key events and extends thought leadership into effective, campaign-ready content.

You will build and execute campaigns, develop content from webinars and interviews, and ensure marketing programs are delivered with clarity and consistency across channels.

Key Responsibilities

Campaign Ownership (Primary Focus)

Own end-to-end execution of event marketing campaigns, including:

CCH Connections (flagship event)

CCH Innovations (prospecting event)

Additional event programs (e.g., GetWise, ATX Virtual Conference)

Build and execute campaign elements such as:

Email marketing programs

Landing pages and registration flows

Supporting promotional content

Manage timelines, coordinate with Demand Generation and other teams as needed, and ensure campaigns are delivered on time and aligned to objectives

Build and update campaign-related web pages using established templates and standards as part of campaign execution
Thought Leadership & Content Activation

Transform internal content into usable marketing assets, including:

Webinars ? email copy, landing page content, short-form assets

Interviews ? blog drafts, campaign messaging, supporting content

Long-form content ? derivative campaign assets

Work with internal stakeholders to extract key ideas and translate them into clear, audience-relevant messaging

Ensure content is practical, deployable, and aligned to campaign needs

Support campaign execution by developing and refining content across email, web, and other channels

What Success Looks Like

Event campaigns are executed on time and contribute to registration goals

Source content (webinars, interviews, etc.) is consistently transformed into effective campaign assets

Campaign elements are delivered with quality, consistency, and minimal rework

Marketing programs are executed reliably and show up in-market as intended

Qualifications

3-5 years of experience in marketing, campaign execution, or content development (or equivalent experience)

Experience executing marketing campaigns across email, web, or digital channels

Strong writing and editing skills, with the ability to adapt messaging for different formats

Ability to manage multiple priorities and execute with a high degree of ownership

Comfortable working with content sources such as webinars, interviews, or long-form materials

Experience using marketing tools or CMS platforms is a plus

Who You Are

Comfortable owning execution across campaigns and content

Detail-oriented and reliable, with a strong sense of accountability

Able to work across multiple projects without losing focus or quality

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we're getting to know you-not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

$57,400.00 - $98,350.00 USD

This role is eligible for Bonus.

Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information :

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.

EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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