About Specialty Program Group
Our goal is to partner with industry-leading specialty businesses to provide them with the ability to achieve their goals and optimize their businesses. Specialty Program Group offers access to capital and investment, deep carrier relationships, creative thinking, product development and broad distribution, while allowing our businesses to maintain the essence of what makes them successful. Specialty Program Group delivers leading-edge specialty expertise backed by transformative digital capabilities and sophisticated data and analytics.
About Proper Insurance
Proper Insurance is a leading provider of specialized insurance solutions for the short-term rental market. Working with vacation rental owners, real estate investors, and property managers across the country, Proper helps clients protect properties used for Airbnb, Vrbo, and other short-term rental activity with coverage designed specifically for that exposure. Proper combines deep category expertise, educational marketing, and a strong service model to help clients better understand risk and secure more appropriate coverage. Proper Insurance is part of Specialty Program Group, a HUB International company.
About the Position
The Events & Lifecycle Marketing Specialist is a mid-level marketing role responsible for supporting and improving two critical areas of the business: event execution and lifecycle marketing. This person will help manage conference and sponsorship logistics, coordinate vendors and materials, support event strategy and performance reporting, and build, write, and optimize email campaigns and automations. The ideal candidate is organized, detail-oriented, comfortable writing marketing copy, and able to manage multiple moving pieces across deadlines, systems, and stakeholders. This role should be highly comfortable using AI in day-to-day work to improve speed, execution, and output quality.
Key Responsibilities
Plan and execute event and conference logistics, including sponsorship deliverables, booth coordination, vendor communication, shipping, travel coordination, and collateral support.
Support the strategy, tracking, and reporting of marketing events, including post-event follow-up and performance insights.
Build, write, edit, schedule, and optimize lifecycle email campaigns and automations across customer and prospect journeys.
Manage audience segmentation, list hygiene, campaign scheduling, and automation updates within the company's email marketing platform.
Coordinate with internal stakeholders and external designers or vendors to develop event materials, campaign assets, and supporting content.
Use project management systems to keep event and campaign work organized, on schedule, and visible to the broader team.
Assist in maintaining marketing calendars, contact workflows, campaign documentation, and operational processes.
Use AI tools such as ChatGPT, Claude, and similar platforms to support copy development, planning, workflow efficiency, and analysis.
Monitor campaign and event performance and make recommendations for improvements over time.
Perform other duties and special projects as assigned.
Qualifications
3+ years of experience in marketing, event coordination, lifecycle marketing, email marketing, marketing operations, or a related field.
Bachelor's degree preferred, but not required. Equivalent experience will be considered.
Experience writing marketing copy and managing email campaigns or automations.
Experience working in an email marketing platform such as ActiveCampaign, HubSpot, Mailchimp, Marketo, or similar.
Strong organizational and project management skills, with the ability to manage multiple deadlines and details at once.
Strong written communication skills and the ability to collaborate effectively across teams and vendors.
Experience using project management tools such as monday.com, Asana, ClickUp, or similar.
Comfortable using design collaboration tools such as Canva and working with creative teams to bring campaigns and materials together.
Proficiency with AI tools and a clear willingness to use them extensively in day-to-day work.
Self-directed, detail-oriented, proactive, and calm under deadline pressure.
Preferred Qualifications
Experience supporting conferences, sponsorships, or event-based marketing.
Experience with segmentation, A/B testing, and campaign optimization.
Familiarity with Google Analytics or similar reporting tools.
Experience in insurance, hospitality, SaaS, real estate, or other service-driven industries.
Basic HTML or email formatting experience.
Work Location
This role is remote within the United States. Candidates based in or near Bozeman, Montana are expected to work in-office. Hybrid flexibility may be considered over time based on performance, role alignment, and business needs.
Salary Transparency
Disclosure required under applicable state or municipality regulations: The expected salary range for this position is $65,000-$74,000 and will be impacted by factors such as the successful candidate's skills, experience and working location, as well as the specific position's business line, scope and level. HUB International is proud to offer comprehensive benefit and total compensation packages which could include health, dental, vision, life and disability insurance, FSA, HSA and 401(k) accounts, paid time off benefits, and eligible bonuses, equity and commissions for some positions.
Travel Requirements
Occasional travel may be required for conferences, meetings, or team events.
30 / 60 / 90-Day Success
30 days: Learn current event workflows, campaign calendars, and lifecycle systems; begin drafting email content and supporting an upcoming event.
60 days: Independently manage core logistics for an event or sponsorship and launch segmented lifecycle campaigns with minimal oversight.
90 days: Maintain ongoing event and email workflows, contribute reporting insights, and identify clear improvements to campaign execution and event follow-up.
SPG
Department Marketing
Required Experience: 2-5 years of relevant experience
Required Travel: Up to 25%
Required Education: High school or equivalent
HUB International Limited is an equal opportunity employer that does not discriminate on the basis of race/ethnicity, national origin, religion, age, color, sex, sexual orientation, gender identity, disability or veteran's status, or any other characteristic protected by local, state or federal laws, rules or regulations.
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