Organization: HP Inc. - Public Sector
HP Inc. is seeking a highly execution-oriented SLED Demand Generation Manager to drive pipeline growth and deliver Marketing Generated Opportunities (MGOs) across the State, Local Government, and Education segment.
This is a hands-on individual contributor role responsible for planning, building, launching, optimizing, and reporting on multi-channel demand programs. The ideal candidate thrives in a fast-paced B2G environment, understands public sector buying cycles, and partners closely with sales to translate marketing engagement into qualified pipeline.
This role carries direct accountability for MGO performance and measurable pipeline contribution.
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Integrated Campaign Execution (Hands-On)
Build and execute end-to-end integrated campaigns aligned to SLED priorities and fiscal calendars.
Develop campaign briefs including target audience, account lists, value proposition, messaging pillars, channel mix, and KPIs.
Own campaign timelines, asset coordination, approvals, and launch execution.
Manage campaign budgets and track spend vs. performance.
Continuously optimize based on performance data and sales feedback.
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Marketing Generated Opportunity (MGO) Ownership
Own quarterly and annual MGO targets for the SLED segment.
Partner with sales to define what qualifies as an MGO and ensure alignment on lead quality.
Monitor MQL-to-SAL-to-MGO conversion rates and identify gaps.
Audit lead routing and follow-up SLAs to ensure timely seller engagement.
Run post-campaign pipeline reviews with sales to assess impact and improve future programs.
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Event & Field Marketing (Execution-Focused)
Plan and execute in-person and virtual events including:
Trade shows
Executive roundtables
Territory-based roadshows
Webinars
Partner co-marketing events
Own event logistics including registration strategy, promotional plans, landing pages, email invitations, and paid support.
Build pre-event outreach toolkits for sellers.
Develop structured follow-up plans (email sequences, call guides, sales enablement decks).
Track attendee engagement and conversion into pipeline.
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Email Marketing & Nurture Programs
Build segmented email sequences aligned to persona and buying stage.
Develop nurture tracks specific to SLED sub-verticals (State Gov, Local Gov, K-12, Higher Ed).
Conduct A/B testing on subject lines, messaging, and CTAs.
Monitor engagement metrics and optimize performance.
Ensure compliance with public sector communication guidelines.
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Paid & Digital Media Management
Develop paid media strategies across:
LinkedIn
Search (SEM)
Programmatic display
Industry publications
Education/government-focused platforms
Manage targeting strategies including named account lists and persona filters.
Monitor CPL, engagement rates, and pipeline influence.
Optimize creative and messaging based on performance data.
Retarget event attendees and content engagers to accelerate conversion.
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Thought Leadership & Content Activation
Identify high-impact topics relevant to SLED audiences (cybersecurity, hybrid learning, AI, sustainability, device lifecycle, etc.).
Partner with SMEs and product marketing to develop:
Whitepapers
Executive briefs
Case studies
Solution guides
Blog posts
Repurpose long-form content into multi-channel activation plans.
Align messaging to public sector budget cycles and funding initiatives.
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Sales Alignment & Field Enablement
Conduct regular campaign briefings with sales leadership and account teams.
Provide sellers with:
Campaign summaries
Account target lists
Outreach messaging templates
Social sharing copy
Build and distribute campaign toolkits prior to launch.
Encourage and track seller participation in campaigns and events.
Actively drive adoption of social selling best practices.
Motivate sales to become social champions by providing ready-to-share content and performance visibility.
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Account-Based & Territory-Based Marketing
Partner with sales to identify priority named accounts and white-space opportunities.
Build account-based marketing (ABM) plays for high-value SLED accounts.
Align campaigns to territory business plans.
Support deal acceleration programs for late-stage opportunities.
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Data, Reporting & Optimization
Track performance across all channels and report weekly/monthly results.
Build dashboards to measure:
MGOs
Pipeline contribution
Conversion rates
Cost per opportunity
Identify underperforming programs and reallocate budget as needed.
Conduct quarterly performance reviews with marketing and sales leadership.
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Cross-Functional Collaboration
Work closely with:
Sales leadership
Product marketing
Corporate marketing
Digital & paid media teams
Operations & analytics
Ensure messaging consistency across campaigns.
Align SLED initiatives with broader HP Public Sector priorities.
Qualifications
Required:
5-8+ years of B2B demand generation experience.
Experience marketing to Public Sector, Government, or Education customers preferred.
Proven track record of delivering MGOs and pipeline impact.
Hands-on experience with marketing automation and CRM systems.
Strong project management and organizational skills.
Analytical mindset with ability to translate data into action.
Preferred:
Experience in ABM strategy and execution.
Familiarity with SLED procurement cycles and budget timing.
Experience activating sales teams in social selling programs.
Success Profile
The ideal candidate is:
Results-driven and accountable for pipeline impact
Comfortable operating independently in a matrixed organization
Highly collaborative with sales
Data-driven and performance-focused
Detail-oriented but strategic in thinking
Proactive and comfortable managing multiple campaigns simultaneously
Education & Experience Recommended
Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.
Knowledge & Skills
Analytics
Business Development
Business Marketing
Business To Business
Customer Relationship Management
Data Analysis
Demand Generation
Digital Marketing
Go-to-Market Strategy
Key Performance Indicators (KPIs)
Market Research
Marketing
Marketing Communications
Marketing Management
Marketing Strategies
Product Marketing
Project Management
Salesforce
Social Media
Thought Leadership
Cross-Org Skills
Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity
Impact & Scope
Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.
Complexity
Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.
Disclaimer
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
The pay range for this role is $105,050 to $161,800 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave (US benefits overview
[https://hpbenefits.ce.alight.com/])
The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
