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Associate Director II - Associate Director for Fan Engagement and Athletics Marketing

Sam Houston State University • Huntsville, TX • 7h ago

Requisition: 202600082S

Occupational Category (Staff Positions Only): Professional

Hiring Salary: Monthly-Staff

Department: IMC Athletics External Engagement

General Requirements:

Bachelor's degree in business, marketing, management, communications, public relations, sports management, or a related field. Four years of professional experience in athletics marketing, fan engagement, athletics' creative services (including graphic design, video, and photography), promotions, or a related field within collegiate or professional athletics. Demonstrated experience leading comprehensive athletics marketing and creative initiatives and collaborating effectively with colleagues, coaches, athletics staff, and institutional leadership preferred. Supervisory experience overseeing full-time professional staff and student employees is preferred. Division I athletics experience and familiarity with Conference USA operations are desirable. A combination of education, experience, and training that would produce the required knowledge and abilities could be considered.

Nature & Purpose of Position/Usual Duties:

Plans, organizes, and directs the daily operations of athletics marketing and creative services within Sam Houston State University's Integrated Marketing Communications ( IMC ) Division in collaboration with the Assistant Vice President of Marketing and Branding.

Primary Responsibilities (Staff Positions Only):

Develops, manages, and executes comprehensive athletics marketing, fan engagement, and creative strategies to increase awareness, engagement, attendance, revenue, and brand affinity across all sports programs. Ensures consistent brand alignment across all athletics creative assets, digital content, and marketing initiatives in accordance with university and athletics brand standards. Oversees and coordinates marketing and promotional budgets, resource allocation, and expense management within assigned functional areas supporting athletics marketing, fan engagement, and creative services. Collaborates with Integrated Marketing Communications ( IMC ) leadership and the Department of Athletics to support a cohesive, integrated, university-wide marketing strategy. Oversees athletics creative services, including graphic design, marketing video, photography, and digital content creation. Guides creative planning and execution to support season-long campaigns, individual sport priorities, ticket sales initiatives, and key institutional objectives. Leads fan engagement initiatives that enhance the in-venue experience and build lasting relationships with students, alumni, donors, and the broader community. Develops and manage season-long and game-specific marketing plans in collaboration with ticketing operations, including single-game, season, and group sales efforts. Directs the development and execution of game-day scripts and presentations, coordinating music, video board content, public address, spirit groups, band, promotions, and on-field activations to deliver a high-quality and engaging fan experience. Coordinates athletics digital advertising and marketing efforts with the IMC digital team, Paciolian communications, campus email marketing, and department and lead team social media strategies. Collaborates with ticket sales (Learfield Amplify), corporate sponsorships (Van Wagner College), sports and campus communications, and broadcast teams to align marketing, sales, and promotional efforts. Leads community outreach and grassroots marketing initiatives to strengthen community connections and expand support for Bearkat Athletics. Ensures compliance with university policies and procedures, Conference USA regulations, and NCAA rules. Manages multiple projects simultaneously in a fast-paced, deadline-driven environment while maintaining attention to detail and strategic priorities. Performs other related duties as assigned.

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