Eaton's IS GOLF Pride US division is currently seeking a Brand Activation Manager. This is a Full Time role, based at our facility in Pinehurst, NC. Relocation benefits are available from within the United States.
For five generations, Golf Pride® has been the global leader in golf grips. Throughout our history, Golf Pride® has believed in the importance of developing the best performing, most innovative grips for the world's best golfers and amateurs alike. As the only brand that touches every golfer, we are obsessed with the connectedness of the hands to the club and this inspires every Golf Pride employee in everything we do. Combine that passion with the resources of Eaton, a $20B global leader that powers businesses worldwide, and it makes for an exciting place to work
The expected annual salary range for this role is $97000 - $143000 a year. This position is also eligible for a variable incentive program.
Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.
What you'll do:
Golf Pride is seeking a dynamic and strategic Brand Activation Manager to lead retail marketing, event activation, and brand consistency efforts. This role will be instrumental in driving consumer engagement through key accounts such as Dick's Sporting Goods, Golf Galaxy, and PGA Tour Superstore, as well as through top-performing green grass retail locations and corporate events.
Key Responsibilities
Retail Marketing & Key Account Support
Develop and execute retail marketing strategies that drive consumer engagement and sales at key accounts including Dick's Sporting Goods, Golf Galaxy, and PGA Tour Superstore.
Focus on top-performing green grass retail locations to elevate Golf Pride's presence and drive premium consumer experiences.
Collaborate with sales and account teams to create customized marketing programs aligned with each retailer's goals and Golf Pride's brand standards.
Manage in-store merchandising, POP displays, and promotional campaigns to ensure consistent brand representation.
Monitor and analyze retail performance metrics to optimize marketing efforts and ROI.
Support and manage retail systems that deliver marketing tools, assets, and brand materials to key accounts and green grass stores, ensuring easy access and consistent execution across locations.
Event Activation & Management
Lead the planning and execution of Golf Pride brand activations at golf events, tournaments, and experiential marketing opportunities.
Manage corporate Golf Pride events, ensuring alignment with brand objectives and delivering high-impact experiences for internal and external audiences.
Coordinate with external partners, vendors, and event organizers to ensure seamless brand presence and consumer engagement.
Oversee logistics, staffing, and on-site execution to deliver high-quality brand experiences.
Capture and report on event performance, consumer feedback, and brand impact.
Brand Consistency & Standards
Ensure all marketing and activation efforts adhere to Golf Pride's brand guidelines, tone, and visual identity.
Serve as a brand steward, reviewing creative assets and messaging for consistency across channels and touchpoints.
Train and support retail and event teams on brand standards and activation best practices.
Cross-Functional & External Collaboration
Work closely with internal teams including Brand Marketing, Product, Sales, and Creative to align activation strategies with broader brand initiatives.
Collaborate effectively with external creative partners, agencies, and vendors to develop compelling marketing and activation concepts.
Facilitate clear communication and alignment between internal stakeholders and external partners to ensure project success.
Serve as the primary point of contact for account-specific marketing requests, ensuring timely and brand-aligned responses.
Budget & Project Management
Own and manage budgets for retail and event marketing initiatives, ensuring efficient use of resources and alignment with strategic priorities.
Act as master project manager and traffic lead across all brand activation initiatives, ensuring timelines, deliverables, and dependencies are tracked and met.
Maintain clear documentation and reporting for all projects, including status updates, KPIs, and post-activation analysis.
Qualifications:
Basic (Required) Qualifications:
Bachelors degree from an accredited institution
3+ years of marketing experience
1+ year of retail marketing experience
Must be authorized to work in the US without company sponsorship now and in the future.
Preferred Qualifications:
Experience working with a sports brand, ideally in golf
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Eaton believes in second chance employment. Qualified applicants with arrest or conviction history will be considered regardless of their arrest or conviction history, consistent with the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act and other local laws.
You do not need to disclose your conviction history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if Eaton is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.
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We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here (https://www.youreatonbenefits.com/candidates) for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.
