Lifecycle Marketing Manager

Crate & Barrel • Chicago, IL • 8h ago

The Lifecycle Marketing Manager is responsible for leading the strategy, planning, and performance of lifecycle and promotional messaging across email and push notification channels for US + CA. This role drives audience strategy, testing, and personalization initiatives to improve engagement, revenue, and customer lifetime value. This manager will partner cross-functionally with brand marketing, creative, merchandising, and technology teams. The ideal candidate will possess deep expertise and passion for lifecycle channels, audience segmentation, A/B testing, and personalization strategy, with a background in CRM or lifecycle marketing and an understanding of personalization at scale.

This is an on-site position (Monday through Thursday) based out of our Chicago, IL office with the flexibility to work remotely on Fridays.

A day in the life as a Lifecycle Marketing Manager...

Develop and manage audience segmentation and channel frequency strategies across email and push notifications

Collaborate with brand, creative, program and merchandising teams to develop and manage the comprehensive email and push notification content calendar.

Build and maintain a channel roadmap, including A/B testing strategy and test plans

Lead personalization strategy, including ownership of product recommendation programs

Partner with leadership on forecasting and budgeting for channel performance

Develop campaign briefs and provide strategic direction for email and push programs

Own file growth strategy to drive subscriber acquisition and list health

Serve as the primary point of contact for external vendors and personalization partners

Provide and present regular hindsights on performance

Manage day-to-day oversight of email coordinator and associate marketing manager to ensure accurate execution

What you'll bring to the table...

Serve as the main point of contact for key marketing technology vendors, including Email Service Providers (ESPs), push notification platforms, and personalization partners, managing relationships and platform utilization.

Experience using ESP tools, such as Salesforce Marketing Cloud and Moveable Ink.

Strong knowledge of retail promotional tactics and customer messaging best practices

Ability to manage and develop direct reports knowledge base and skill set across programs.

Strong project management and communications skills - experienced in navigating across organizations and collaborating cross-functionally

Possess analytic skills to generate and present comprehensive weekly and monthly channel performance reports.

Demonstrated ability to prioritize workload and focus on activities that drive company sales, profitability, and return on investment

A problem solver - ability and willingness to take on challenges and roll up the sleeves to make things work

Has an "own-it" attitude - KPI oriented and willing to take on accountability

Ability to create collaborative relationships, mediate disparate points of view, demonstrate professional maturity and promote a strong sense of teamwork

Ability to represent the company to outside partners with integrity and professionalism

We'd love to hear from you if you have...

5+ years of relevant marketing experience; email experience required, retail experience preferred

Bachelor's degree in Marketing, Advertising, Communications or related field preferred

Euromarket Designs, Inc., which does business as Crate and Barrel and CB2, will be referred to as "the Company". The Company is deeply committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact the location you are applying to here and ask to speak with a manager regarding the nature of your request. The Company is an equal opportunity employer; applicants are considered for all positions without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, gender identity, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law. The Company participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US. State / City Compliance: The Company will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.

Similar Jobs

Senior Fire Alarm Client Service Manager

Siemens • Rolling Meadows, IL • 48min ago

Management & Administrative

Job Family: Buildings Req ID: 501463 Here at Siemens, we take pride in enabling sustainable progress through technology. We do this through empowering customers by combining the real and digital worlds. We are improving...

48min ago

Go to Apply

Data Center Technician - I&A Logistics Support 2

ManpowerGroup • Northlake, IL • 49min ago

Management & Administrative

Our client, a leading organization in the technology and data management sector, is seeking a passionate and dedicated Data Center Technician - I&A Logistics Support 2 to join their dynamic team. As a Data Center Tec...

49min ago

Go to Apply

Senior Analyst - Change Management

WESCO • Chicago, IL • 50min ago

Management & Administrative

As Senior Analyst - Change Management, you will play a crucial role in facilitating organizational change initiatives at Wesco. You will be responsible for analyzing, designing, and implementing change management strateg...

50min ago

Go to Apply

Project Manager

Actalent • Lisle, IL • 1h ago

Management & Administrative

Job Title: Group Program Development ManagerJob Description As a Group Program Development Manager, you will oversee the planning, execution, and successful delivery of new product introduction (NPI) projects within the...

1h ago

Go to Apply

2026 Summer Intern: Human Resources Intern

UL, LLC • Northbrook, IL • 1h ago

Management & Administrative

Thousands of us around the world wake up every day with a common purpose: to make the world a safer, more secure and sustainable place. Science is in our DNA; we are endlessly curious and passionate about seeking and spe...

1h ago

Go to Apply

Regional Sales Manager

Cornerstone onDemand • Chicago, IL • 2h ago

Management & Administrative

Enterprise Growth Market Position Overview We are seeking a high-performing Regional Sales Manager to drive new business acquisition and strategic account expansion within a large, high-potential territory. This role is...

2h ago

Go to Apply

Sales Manager (Part Time) - 24H210

Carter's/OshKosh • Skokie, IL • 2h ago

Management & Administrative

If you are a CURRENT Carter's employee, do not apply via this external application. Search "Browse Jobs" in Workday to apply internally. Love what you do. Carter's Careers. As a Part Time Sales Manager, you will be the f...

2h ago

Go to Apply

Sr Manager, Product Marketing

Anywhere Real Estate • Chicago, IL • 8h ago

Management & Administrative

Senior Manager, Product Marketing - Strategic Partnerships + New Services About the Role As Senior Manager, Product Marketing , you will lead go-to-market strategy and marketing activation for an integrated value proposi...

8h ago

Go to Apply

Operations Management Leadership Program - Internship

GE HealthCare • Arlington Heights, IL • 9h ago

Management & Administrative

Job Description Summary GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Join us to turn ideas into world-changing rea...

9h ago

Go to Apply

Account Strategist, Mid-Market Sales, Google Customer Solutions

Google • Chicago, IL • 12h ago

Management & Administrative

Account Strategist, Mid-Market Sales, Google Customer Solutions corporatefare_ Google place Chicago, IL, USA Early Experience completing work as directed, and collaborating with teammates; developing knowledge of relevan...

12h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.