Location: Anywhere in Country
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Sector Strategist - Assistant Director
The Opportunity
As an Assistant Director within EY's Brand, Marketing and Communications function, you will play a critical role in shaping and executing integrated marketing strategies for the Aerospace, Defense and Mobility (ADM) sector. Working closely with leadership, this role translates complex business priorities and market insights into high-impact, omnichannel marketing campaigns that strengthen brand positioning, drive engagement, and support growth objectives.
The Assistant Director leads the day-to-day planning and execution of campaigns and programs, coordinating cross-functional teams and external partners, managing program budgets, and leveraging performance insights to drive continuous improvement and measurable impact.
Your Key Responsibilities
Develop and execute integrated marketing strategies and plans for the ADM sector, ensuring alignment with business priorities, sector strategy, and stakeholder objectives.
Partner closely with sector leadership to develop a deep understanding of key issues, buyers, and market dynamics, informing campaign strategy, messaging, and activation.
Lead the creation, implementation, and evaluation of go-to-market activities, including thought leadership and perspectives, media and communications support, event development and management, and digital and social marketing initiatives.
Support the Associate Director (Industrials Marketing Leader) in the development of the annual ADM marketing strategy and oversee execution of campaigns aligned to that strategy.
Support conceptualizing creative brand moments inclusive of signature programs, digital advertising and paid media.
Oversee the development and distribution of marketing content, collateral, and external communications tailored to priority audiences and growth initiatives.
Work cross-functionally with Sector, Service Line, Alliance, Global Marketing, Digital, and Communications teams to ensure cohesive and integrated campaign delivery.
Coordinate with external agencies and vendors to support activation, enhance quality, and improve efficiency across marketing programs.
Ensure all marketing activities adhere to EY brand standards, risk management protocols, and internal governance and reporting requirements.
Serve as a counselor to at least one team member and provide informal leadership to junior marketing team members, fostering collaboration, accountability, and high-quality delivery.
Partner with sector leaders to shape marketing initiatives aligned to strategic objectives and business priorities.
Define success metrics and KPIs, translating performance data, market trends, and audience insight into actionable recommendations that improve ROI and inform investment decisions.
Leverage data and AI-enabled tools to optimize campaign performance, workflow efficiency, and quality of delivery.
Exercise independent judgment in managing complex initiatives, resolving issues, and escalating risks and tradeoffs as appropriate.
Recommend program-level optimizations and budget allocations within assigned initiatives; elevate broader investment considerations to senior leadership.
Skills and attributes for success
Proven success working within a large, matrixed organization, ideally in professional services or a similarly complex environment.
Strong understanding of modern marketing and communications principles, including integrated, omnichannel, and digital marketing.
Demonstrated ability to manage multiple, complex, and time-sensitive initiatives with a high degree of organization and accountability.
Excellent written and verbal communication skills, with the ability to translate complex concepts into clear, compelling messaging.
Strong stakeholder management skills, including experience engaging with senior leaders across diverse teams.
Ability to work independently while maintaining proactive communication with stakeholders and leadership.
Act as a leader within the Industrials & Energy marketing team by coaching junior talent, fostering collaboration, and modeling high standards of quality, accountability, and inclusion.
Supervision Responsibilities
Receives general direction and is expected to work independently within the scope of marketing activities.
Serve as a counselor to at least one team member and provide informal leadership to junior marketing team members, fostering collaboration, accountability, and high-quality delivery.
Ideally, you'll also have
Education
Bachelor's degree in marketing, communications, or a related field required.
What we look for
A minimum of 7-8 years of marketing and communications experience, with industry and/or agency experience preferred.
What we offer you
At EY, we'll develop you with future-focused skills and equip you with world-class experiences. We'll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more .
We offer a comprehensive compensation and benefits package where you'll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $96,300 to $180,100. The base salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $115,600 to $204,600. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.
Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year.
Under our flexible vacation policy, you'll decide how much vacation time you need based on your own personal circumstances. You'll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
Are you ready to shape your future with confidence? Apply today.
EY accepts applications for this position on an on-going basis.
For those living in California, please click here for additional information.
EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities.
EY | Building a better working world
EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.
Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.
EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.?
EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY's Talent Shared Services Team (TSS) or email the TSS at ssc.customersupport@ey.com .
