Digital Marketing Manager

Robert Half • Lansdale, PA • 1h ago

Description

We are looking for an innovative Marketing Manager to join our client in the Lansdale, PA area. This role is ideal for a strategic thinker with experience in B2B marketing and a strong background in brand positioning within the manufacturing industry. You will oversee the development and execution of marketing strategies to enhance brand visibility and drive measurable business growth. Candidates must have B2B Manufacturing industry experience to be considered.

Responsibilities:

Develop and implement comprehensive B2B marketing strategies tailored to the manufacturing industry.

Manage and optimize digital marketing campaigns, including paid social media, Google Ads, and email marketing initiatives.

Oversee brand positioning efforts to strengthen market presence and align with company objectives.

Utilize HubSpot and other marketing platforms to manage campaigns and analyze performance metrics.

Conduct in-depth market research to identify trends and opportunities for business growth.

Collaborate with cross-functional teams to ensure consistent messaging across all marketing channels.

Monitor and refine strategies using Google Analytics and other tools to improve campaign effectiveness.

Create engaging content that resonates with target audiences and supports lead generation.

Establish and maintain strong relationships with industry partners and stakeholders.

Track and report on the success of marketing initiatives to inform future strategies.

Requirements

Proven experience in digital marketing with a focus on B2B strategies.

Must have leadership experience.

Background in the manufacturing industry or similar sector is required.

Proficiency in marketing tools such as HubSpot, Google Analytics, and paid advertising platforms.

Strong understanding of brand marketing and positioning principles.

Ability to design and execute effective email campaigns and content strategies.

Analytical skills to interpret data and optimize marketing performance.

Excellent communication and collaboration skills to work with diverse teams.

Bachelor's degree in Marketing, Business, or a related field is required.

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

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