VP Marketing Strategy

JPMorgan Chase • Columbus, OH • 2h ago

Job Summary

The Vice President, Marketing Strategy Lead on the Tenured Engagement Team will lead customer-focused initiatives designed to drive awareness, adoption, and repeat usage of our Business Banking payables and receivables products. This role owns the post-onboarding engagement strategy-focused on growth and retention through direct, multi-channel marketing across email, owned social and more. You will plan and execute go-to-market strategies for new and existing products, defining positioning, messaging, and channel mix to deliver against awareness, adoption, and revenue targets. Partnering closely with Product, Analytics, Legal, and marketing colleagues, you will orchestrate campaigns from concept through delivery to ensure on-time, on-budget execution, and present strategies and results to senior leadership.

Job Responsibilities

Proactively identify opportunities where marketing can improve customer satisfaction, NPS and retention

Articulate and deliver strategies to achieve business OKRs and marketing KPIs

Partner with internal marketing teams to formulate new ideas and deliver unprecedented campaigns

Work closely with product, servicing, analytics and channel execution partners to launch campaigns flawlessly

Manage multi-channel execution (from concept development to delivery) including working across multi-functional teams, while ensuring a strong control environment

Lead internal and external agency briefings

Support reporting across initiatives and develop and present senior management presentations

Required qualifications, capabilities and skills

4 year degree in Business Mgmt or Marketing with 5+ years of marketing experience and expertise in driving strategy and innovation

Strong knowledge in all aspects of marketing management, including creative development, targeting/segmentation, testing/optimization, omni-channel delivery and reporting/analysis

Proven ability to take initiative, influence others, and achieve results

Is a problem solver at heart who thrives in challenging environments

Is comfortable and proven successful at navigating through ambiguity/white space and pivoting as priorities change

Is highly curious and never settles for good enough

Is data driven and analytical, while also being a creative and outside-of-the-box thinker

Preferred qualifications, capabilities and skills

Develops strong partnerships; leads through collaboration; recognized as a team player

Is eager to roll up their sleeves to help set strategic direction as well-being intimately involved with implementation

Loves testing, learning, and taking calculated risks

Likes to build from ground up - has a startup mentality

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

Similar Jobs

Director, Multicloud Product Marketing

Oracle • Columbus, OH • 2h ago

Sales & Marketing

Job Description As Director of Multicloud Product Marketing at Oracle Cloud Infrastructure (OCI), you will shape and lead the strategic vision, positioning, and go-to-market execution for OCI's advanced multicloud servic...

2h ago

Go to Apply

Marketing Director, Brand Equity and Demand Generation

Abbott • Columbus, OH • 2h ago

Sales & Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnost...

2h ago

Go to Apply

Engagement Marketing Strategy Senior Associate

JPMorgan Chase • Columbus, OH • 1d ago

Sales & Marketing

The Engagement marketing team is responsible for developing customer engagement strategies throughout the customer lifecycle. We are seeking to expand our team with a talented marketing associate who will help build cust...

1d ago

Go to Apply

Director, Product Marketing - IV Informatics

ICU Medical • Columbus, OH • 1d ago

Sales & Marketing

Job Description Position Summary Director, IV Informatics works collaboratively to support the successful product development, launch and ongoing success of infusion therapy informatics platforms. This role includes enti...

1d ago

Go to Apply

Sales Specialist

Intertek • Columbus, OH • 1d ago

Sales & Marketing

Sales Specialist - Columbus, OH Intertek is searching for a Sales Specialist to join our Electrical team in our Columbus, Ohio. This is a fantastic opportunity to grow a versatile career in Sales. By joining Intertek, yo...

1d ago

Go to Apply

Account Executive

Datavant • Columbus, OH • 1d ago

Sales & Marketing

Datavant is the data collaboration platform trusted for healthcare. Guided by our mission to make the world's health data secure, accessible and actionable, we provide critical data solutions for organizations across the...

1d ago

Go to Apply

Account Executive, Vehicle Remarketing - Greater Cincinnati/Dayton, OH Sales Market

Ally • Columbus, OH • 2d ago

Sales & Marketing

General information Ref # 21993 Remote? Yes Ally and Your Career * Ally Financial only succeeds when its people do - and that's more than some cliché people put on job postings. We live this stuff! We see our people as,...

2d ago

Go to Apply

Account Executive

Beacon Hill Staffing Group, LLC • Columbus, OH • 2d ago

Sales & Marketing

Beacon Hill was founded to set a new standard in search, career placement and flexible staffing. ACCOUNT EXECUTIVE FINDING PEOPLE FOR JOBS, AND JOBS FOR PEOPLE. As an Account Executive, you will identify and develop rela...

2d ago

Go to Apply

Marketing Coordinator

Kimley-Horn • Columbus, OH • 3d ago

Sales & Marketing

Overview Do you like a fast-paced environment that rewards success? Join Kimley-Horn's growing marketing team and help influence client and project strategy; coordinate, write, and collaborate on proposals and thought le...

3d ago

Go to Apply

Global Marketing Platform Lead

General Motors • Columbus, OH • 3d ago

Sales & Marketing

Job Description GM is hiring a Global Marketing Platform Lead . This role sits at the intersection of global marketing processes, business requirements and technology, helping product build the tools our marketers need t...

3d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.