WBRE 28 (NBC) & WYOU 22 (CBS) are in search of a Strategic Account Manager (SAM). This position plays an integral role with our Sales Team and focuses primarily on Digital Sales, Digital Media Strategy and Digital Execution. As lead digital specialist, you will coordinate with our Sales Managers and Director of Sales and other SAM's to meet our overall digital revenue goals.
WBRE & WYOU is operated by Nexstar Media - the country's largest holder of TV stations and represents best-in-class digital products. These include but are not limited to:
2822news.com; 2822Now CTV Streaming App, OTT & Streaming Platforms; Display; Pre-Roll; SEM; Retargeting; Social Media Marketing; YouTube; digital automotive solutions; various other 3rd party digital products
If you enjoy selling and implementing digital strategies, keeping up with the latest digital trends and products, and working in a team environment with a highly energetic and motivated sales force, then WBRE & WYOU is where you want to work!
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Work with Director of Sales and General Manager and other Strategic Account Manager(s) to develop complex sales strategies and break them down into simple, understandable concepts
Work with Sales Management and Account Executives to generate digital revenue
Develop media strategies for growth based on advertiser goals
Identify strong prospecting categories and assist the sales team with compelling talk tracks that get their foot in the door
Perform in-depth data analysis to deliver actionable insights & recommendations
Evaluate KPIs, optimize campaign performance and oversee implementation of Monthly Account Reviews for advertisers
Lead and direct activities of the integrated digital specialist and digital sales coordinator
Drive new business development and active account growth
Build and maintain strong relationships with key client stakeholders, acting as a trusted advisor and strategic partner
Liaise between sales & production teams for developing marketing creative for clients, such as in banner video display, videos, emails, and other marketing material
Assist sales executives with all aspects of the digital sales process including, but not limited to: Training, Order Entry, Campaign Monitoring and Coordination, Creative Requests, Creative Trafficking, Reporting, & Analytics
Assist management with aspects of the digital sales operation including, but not limited to: Training, Digital Sales Materials, Campaign pacing, Campaign Coordination, Campaign Performance Metrics, Communication with both internal and external teams
Other duties as assigned
SPECIALIZED KNOWLEDGE/SKILLS/ABILITIES:
Bachelor's degree in marketing, Advertising, or Communications preferred
Minimum three years of digital sales experience with digital sales management experience plus
Foundational knowledge of various digital marketing strategies including SEM, SEO, Social, Display, Video, OTT, Mobile and Addressable Solutions, Email and Digital Audio IS A MUST.
Experience in digital video strategy, with an emphasis on streaming television (OTT, CTV).
Ability to identify developmental needs of others and coach, mentor or otherwise help others improve their knowledge and skills
Significant knowledge of local digital marketing services product offerings and effective use for clients
Motivated, enthusiastic, self-starter who can work effectively collaborating in a team environment
Excellent critical thinking & problem-solving skills
Able to multi-task and handle several projects at a time.
Proficiency in Microsoft Office Suite. Design software ability a plus.
Experience with Wide Orbit, Sales Force, Waymark (AI Commercial Production), ComScore, Nielsen are a plus.
IAB and/or Google AdWords Certification a plus.
Automotive & database digital marketing experience is also a plus.
Excellent follow-up, strong organizational skills and attention to detail
Fluency in English; with excellent communication skills, both verbal and written
Valid Driver's License
OUR VALUES
We respect our audience, customers, team members and owners. We encourage every individual's contribution and personal growth. We honor diversity. We foster work environments that provide personal pride through job satisfaction and a balanced life. We embrace the communities in which we operate. We promote open communication, innovation, and creativity. We strive for excellence in all our endeavors. We are in the local content business, providing multiple platforms for news, entertainment, and successful marketing solutions, enriching each community we serve.
OPPORTUNITY
With markets ranging from small to major, Nexstar has a place for every experience level. Whether you're just starting your broadcasting career or ready to make the leap into a larger market, Nexstar offers a broad range of opportunities. And that same market diversity allows Nexstar to give employees room to grow and progress in their careers. As your experience, ability, talent, and ambition grows, so too will your options within Nexstar Nation, The Hill.com and The CW.
If you're a passionate and driven digital marketing professional looking for an exciting opportunity to make a real impact, we encourage you to apply! We're a dynamic, growth-oriented company that values innovation, collaboration, and results. Apply today and let's discuss how you can contribute to our success!
LI-Onsite
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America's largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar's national television properties include The CW, America's fifth major broadcast network, NewsNation, our national news network providing "News for All America," popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company's portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
