Senior Analyst, Search Marketing

Publicis Groupe • New York, NY • 2h ago

Company description

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe's tools and expertise around the world through the mantra "The Power of One."?

Overview

As a Senior Analyst, you'll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC). Working with Google, Microsoft, and Yahoo (among others), you'll assist with the strategy, planning and reporting for Digitas clients.

Responsibilities

Holistic SEM management including keywords development, ad creative & strategy, trafficking recommendations, optimizing programs towards key business goals and reporting

Actively participating in meetings and proactively identifying campaign opportunities, challenges and issues

Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported

Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.

Translating campaign/client goals into strategic SEM tactics and effectively executing those tactics against the client's strategy

Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues

Monitoring emerging industry trends and summarizing them for internal and external stakeholders

Leveraging and developing proficiencies with SEM platforms, tools and resources

Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions

Develop performance forecasts, budget allocations and providing data-based rationale for these recommendations

Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion

Consistently demonstrating positive impact with clients, internal teams, capability and outside vendor

Qualifications

A four-year degree, and 2 to 4 years of analytical or digital marketing experience, preferably in SEM

Strong ability to work closely within a team structure to problem solve, prioritize and manage time effectively

Advanced skills within Google AdWords, Bing Ads, Yahoo Gemini and 3rd Party tools such as DoubleClick

Strong client management and presentation skills

Expertise in managing numbers and proficiency in executing approved media buys

A firm pulse on the media marketplace and to provide insights into campaign results

A detail-oriented and organized approach to achieving objectives

Solid quantitative and research skills, and proven data interpretation capability

Strong communication skills - you're clear and thorough, yet concise

A passion for our industry, building relationships and a desire to contribute to a team

Exudes confidence and won't hesitate to connect with folks throughout the organization to get the job done right

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $60,800 - $89,600 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/1/2026.

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