For immediate consideration, please connect with me on LinkedIn at https://www.linkedin.com/in/dpotapenko and then email your resume, work authorization status, current location, availability, and compensation expectations directly to denis.potapenko@systemone.com - make sure to include the exact job title and job location in your email message.
Performance Marketing Manager / Paid Media Manager / Paid Acquisition Manager :
Location: The ideal candidate will work [ hybrid ] out of AEO's New York Design Office at 63 Madison Avenue, NYC, NY 10016 - however, for the right combination of skills, experience, and rate, we are open to fully remote candidates.
Reports to: Chief Digital Officer
Role Overview
We are seeking a high-impact, data-obsessed Manager of Paid Acquisition to architect and scale our growth engine. This is a "full-stack" performance role designed for a marketer who can pivot seamlessly between high-level incrementality math and the nuance of creative storytelling.
You will lead our paid media strategy across the entire funnel, ensuring that every dollar spent is an investment in profitable, long-term customer relationships. In addition to managing our core channels, you will be the strategic bridge between our data, our creative team, and our financial targets.
Key Responsibilities
Omnichannel Strategy & Execution: Oversee and optimize a multi-million-dollar budget across Google Shopping, Paid Social (Meta/TikTok), Affiliate, CTV, and Retargeting.
Agency & Partnership Management: Lead our paid media strategy and collaborate with external agencies to ensure flawless execution, budget allocation, and performance tracking.
Creative Strategy & Feedback Loop: Act as the primary bridge between data and design. You will translate raw performance metrics into actionable creative briefs for paid channels, identifying which "hooks" and visual styles lower CAC and drive engagement.
Feed Management & Catalog Health: Own the technical health of our product feeds (Google Merchant Center, Meta Catalog). Optimize product titles, categorization, and custom labels to improve visibility and ensure we aren't wasting spend on out-of-stock sizes or low-margin SKUs.
Incrementality & Testing: Oversee and execute a rigorous incrementality testing plan (Geo-testing, lift studies) to identify true acquisition growth opportunities and eliminate inefficient spend.
Analytics & Insight: Use GA4 / Google Analytics 4 and Looker to identify trends, track KPIs ( CAC / Customer Acquisition Cost, ROAS / Return on Ad Spend, LTV / Lifetime Value ), and inform fast, decentralized decision-making.
Conversion Optimization: Partner with the E-commerce team on UX testing, PDP [Product Detail Page] improvements, and bundling strategies to improve on-site conversion rates for paid traffic.
Key Performance Indicators (KPIs)
User Acquisition: Net new customer growth.
CAC (Customer Acquisition Cost): Efficient scaling within target boundaries.
ROAS ( Return on Ad Spend ) / MER (Marketing Efficiency Ratio): Achieving blended and channel-specific return targets.
Requirements
Experience: 5+ years in DTC (Direct to Consumer) growth or performance marketing, ideally within a fashion/apparel e-commerce environment.
Core Stack: Expertise in GA4 (Google Analytics 4), attribution tools, and e-commerce platforms (Shopify/Magento).
AI-Native: Demonstrated use of AI tools (ChatGPT, Gemini, Copy.Ai, Motion, etc) to increase workflow leverage and creative output.
Analytical Rigor: A test-driven mindset with the ability to manage complex data sets and translate them into simple, actionable strategies.
Creative Instincts: Ability to move between brand storytelling and cold, hard conversion optimization. You know what a good ad looks like and why it works.
Tech Literacy: Experience with CRM/Email platforms (Klaviyo) and feed management tools (Feedonomics) to ensure a healthy full-funnel ecosystem.
For immediate consideration, please connect with me on LinkedIn at https://www.linkedin.com/in/dpotapenko and then email your resume, work authorization status, current location, availability, and compensation expectations directly to denis.potapenko@systemone.com - make sure to include the exact job title and job location in your email message.
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System One, and its subsidiaries including Joulé, ALTA IT Services, and Mountain Ltd., are leaders in delivering outsourced services and workforce solutions across North America. We help clients get work done more efficiently and economically, without compromising quality. System One not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.
System One is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
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System One, and its subsidiaries including Joulé, ALTA IT Services, CM Access, TPGS, and MOUNTAIN, LTD., are leaders in delivering workforce solutions and integrated services across North America. We help clients get work done more efficiently and economically, without compromising quality. System One not only serves as a valued partner for our clients, but we offer eligible full-time employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.
System One is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
