Marketing Specialist, Accident & Health

Zurich NA • Hartford, CT • 1h ago

132163

Zurich is currently hiring a Marketing Specialist that will play a critical role on Zurich's Accident and Health team in developing compelling marketing content and collaborating with sales to create high-impact marketing assets. This position requires strong writing skills, creative thinking, and the ability to translate complex products and services into clear, persuasive marketing communications across multiple channels.

Key Responsibilities:

Develop original copy for various marketing materials including digital campaigns, website content, print collateral, sales enablement tools, email campaigns, social media, and blog posts

Partner closely with the Design team to ensure copy and visuals work seamlessly together to create cohesive, on-brand marketing assets

Craft messaging that effectively communicates product benefits and value propositions to target audiences

Assist in conceptualizing and executing creative concepts for campaigns with the design team

Edit and proofread content to ensure error-free, high-quality deliverables

Maintain brand voice consistency across all marketing communications

Support the development and implementation of marketing strategies and campaigns

Collaborate with subject matter experts to translate technical information into accessible, compelling content

Track, measure, and report on content performance metrics

Manage multiple projects simultaneously while meeting deadlines

Analyze and create marketing insights based on available data to help develop effective messaging strategies

Maintain relationships with internal stakeholders to ensure effective content development and delivery

Basic Qualifications :

Bachelors Degree and 3 or more years of experience in the Marketing area

Preferred Qualifications:

Bachelor's Degree in Marketing, Communications, English, Journalism or related field

3+ years of experience in marketing with a focus on copywriting or content creation

Proven ability to write clear, compelling copy for various marketing channels

Portfolio demonstrating strong writing skills and creative approach

Strong understanding of brand voice and messaging consistency

Excellent organizational and project management skills

Experience in insurance, financial services

Experience with content management systems

Knowledge of SEO best practices for content

Familiarity with Adobe Creative Suite

Experience managing approval processes with legal/compliance

Your pay at Zurich is based on your role, location, skills, and experience. We follow local laws to ensure fair compensation. You may also be eligible for bonuses and merit increases. If your expectations are above the listed range, we still encourage you to apply-your unique background matters to us.The pay range shown is a national average and may vary by location. The proposed Salary range for this position is $75,800.00 - $124,100.00, with short-term incentive bonus eligibility set at 10%.

We offer competitive pay and comprehensive benefits for employees and their families. [Learn more about Total Rewards here .]

Why Zurich?

At Zurich, we value your ideas and experience. We offer growth, inclusion, and a supportive environment-so you can help shape the future of insurance. Zurich North America is a leader in risk management, with over 150 years of expertise and coverage across 25+ industries, including 90% of the Fortune 500®.

Join us for a brighter future-for yourself and our customers.

Zurich in North America does not discriminate based on race, ethnicity, color, religion, national origin, sex, gender expression, gender identity, genetic information, age, disability, protected veteran status, marital status, sexual orientation, pregnancy or other characteristics protected by applicable law. Equal Opportunity Employer disability/vets.

Zurich complies with 18 U.S. Code § 1033.

Please note: Zurich does not accept unsolicited CVs from agencies. Preferred vendors should use our Recruiting Agency Portal.

Location(s): AM - Illinois Virtual Office, AM - Remote Work (US)

Remote Working: Yes

Schedule: Full Time

Employment Sponsorship Offered: No

Linkedin Recruiter Tag: #LI-AK1 #LI-ASSOCIATE #LI-REMOTE

EOE Disability / Veterans

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