POSITION SUMMARY: The Manager, Performance Marketing is responsible for developing data-driven marketing strategies and providing strategic direction for paid digital channels to maximize return on investment. The incumbent will oversee the relationship with our marketing agency, ensuring alignment between strategic objectives and tactical execution. The Manager, Performance Marketing requires expertise in digital advertising strategy, analytics and attribution to effectively guide marketing spend allocation and drive continuous performance improvement. The incumebent will collaborate cross-functionally to align performance marketing initiatives with broader business objectives and revenue goals.
PRINCIPAL RESPONSIBILITIES:
Develop comprehensive performance marketing strategies across paid search, social media, programmatic media and other digital channels.
Provide clear strategic direction and oversight to our marketing agency on tactical campaign execution.
Establish strong collaborative relationships with agency teams, ensuring they have the guidance needed to deliver successful campaigns.
Review agency recommendations and provide strategic input to optimize campaign performance.
Forecast and manage marketing budgets to ensure efficient spending and maximum return. Build and maintain performance dashboards and reporting to track marketing revenue and ROI.
Establish KPIs and performance benchmarks for all digital marketing initiatives. Prepare regular performance reports with actionable insights for review.
Implement comprehensive UTM parameter strategy to accurately track campaign performance and user acquisition sources.
Direct the agency in implementing A/B testing methodologies to optimize landing pages, creative assets and campaign elements. Partner with creative, content and website teams to develop effective campaign assets.
Monitor and optimize programs based on customer acquisition costs, conversion rates and target audience alignment.
Coaches and develops a team of professionals to assist in their development and attainment of necessary skills to lift performance. Monitors staff performance and drives performance improvement initiatives and ensures that service levels meet or exceed agreed upon standards.
Performs other job-related duties as assigned.
KNOWLEDGE / SKILLS / ABILITIES:
Strong analytical skills with experience setting KPIs and measuring campaign performance.
Excellent program management abilities with experience managing multiple initiatives simultaneously.
Ability to translate business objectives into marketing strategies.
Proven experience managing agency relationships and providing strategic direction.
Excellent communication and leadership skills to effectively collaborate with both internal teams and external partners.
Demonstrated ability to make data-driven decisions and optimize marketing spend.
MINIMUM REQUIREMENTS:
4 - 7 years of experience in digital marketing.
Rewarding Compensation and Benefits
Eligible employees can elect to participate in:
Comprehensive medical benefits coverage, dental plans and vision coverage.
Health care and dependent care spending accounts.
Short- and long-term disability.
Life insurance and accidental death & dismemberment insurance.
Employee and Family Assistance Program (EAP).
Employee discount programs.
Retirement plan with a generous company match.
Employee Stock Purchase Plan (ESPP).
Paid Time Off (PTO)
Benefits: https://jobs.republicservices.com/us/en/about-us/benefits
The statements used herein are intended to describe the general nature and level of the work being performed by an employee in this position, and are not intended to be construed as an exhaustive list of responsibilities, duties and skills required by an incumbent so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the Company.
EEO STATEMENT:Republic Services is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, relationship or association with a protected veteran (spouses or other family members), genetic information, or any other characteristic protected by applicable law.
ABOUT THE COMPANY
Republic Services, Inc. (NYSE: RSG) is a leader in the environmental services industry. We provide customers with the most complete set of products and services, including recycling, waste, special waste, hazardous waste and field services. Our industry-leading commitments to advance circularity and support decarbonization are helping deliver on our vision to partner with customers to create a more sustainable world.
In 2023, Republic's total company revenue was $14.9 billion, and adjusted EBITDA was $4.4 billion. We serve 13 million customers and operate more than 1,000 locations, including collection and transfer stations, recycling and polymer centers, treatment facilities, and landfills.
Although we operate across North America, the collection, recycling, treatment, or disposal of materials is a local business, and the dynamics and opportunities differ in each market we serve. By combining local operational management with standardized business practices, we drive greater operating efficiencies across the company while maintaining day-to-day operational decisions at the local level, closest to the customer.
Our customers, including small businesses, major corporations and municipalities, want a partner with the expertise and capabilities to effectively manage their multiple recycling and waste streams. They choose Republic Services because we are committed to exceeding their expectations and helping them achieve their sustainability goals. Our 41,000 team members understand that it's not just what we do that matters, but how we do it.
Our company values guide our daily actions:
Safe : We protect the livelihoods of our colleagues and communities.
Committed to Serve : We go above and beyond to exceed our customers' expectations.
Environmentally Responsible: We take action to improve our environment.
Driven : We deliver results in the right way.
Human-Centered: We respect the dignity and unique potential of every person.
We are proud of our high employee engagement score of 86. We have an inclusive and diverse culture where every voice counts. In addition, our team positively impacted 4.6 million people in 2023 through the Republic Services Charitable Foundation and local community grants. These projects are designed to meet the specific needs of the communities we serve, with a focus on building sustainable neighborhoods.
STRATEGY
Republic Services' strategy is designed to generate profitable growth. Through acquisitions and industry advancements, we safely and sustainably manage our customers' multiple waste streams through a North American footprint of vertically integrated assets.
We focus on three areas of growth to meet the increasing needs of our customers: recycling and waste, environmental solutions and sustainability innovation.
With our integrated approach, strengthening our position in one area advances other areas of our business. For example, as we grow volume in recycling and waste, we collect additional material to bolster our circularity capabilities. And as we expand environmental solutions, we drive additional opportunities to provide these services to our existing recycling and waste customers.
Recycling and Waste
We continue to expand our recycling and waste business footprint throughout North America through organic growth and targeted acquisitions. The 13 million customers we serve and our more than 5 million pick-ups per day provide us with a distinct advantage. We aggregate materials at scale, unlocking new opportunities for advanced recycling. In addition, we are cross-selling new products and services to better meet our customers' specific needs.
Environmental Solutions
Our comprehensive environmental solutions capabilities help customers safely manage their most technical waste streams. We are expanding both our capabilities and our geographic footprint. We see strong growth opportunities for our offerings, including PFAS remediation, an increasing customer need.
SUSTAINABILITY INNOVATION
Republic's recent innovations to advance circularity and decarbonization demonstrate our unique ability to leverage sustainability as a platform for growth.
The Republic Services Polymer Center is the nation's first integrated plastics recycling facility. This innovative site processes rigid plastics from our recycling centers, producing recycled materials that promote true bottle-to-bottle circularity. We also formed Blue Polymers, a joint venture with Ravago, to develop facilities that will further process plastic material from our Polymer Centers to help meet the growing demand for sustainable packaging. We are building a network of Polymer Centers and Blue Polymer facilities across North America.
We continue to advance decarbonization at our landfills. As demand for renewable energy continues to grow, we have 70 landfill gas-to-energy projects in operation and plan to expand our portfolio to 115 projects by 2028.
RECENT RECOGNITION
Barron's 100 Most Sustainable Companies
CDP Discloser
Dow Jones Sustainability Indices
Ethisphere's World's Most Ethical Companies
Fortune World's Most Admired Companies
Great Place to Work
Sustainability Yearbook S&P Global
