Communication and Marketing Specialist

Child Care of the Berkshires • North Adams, MA • 1h ago

BASIC FUNCTION: The Communication and Marketing Specialist provides
communication and marketing support to the Chief Financial Officer (CFO)
and Senior Management team, leading initiatives that strengthen the
visibility and outreach of CCB. Primary responsibilities include
managing communication strategies, coordinating marketing efforts, and
overseeing social media presence. Under general supervision, the
Communication and Marketing Specialist performs a variety of marketing
and communication functions, developing and managing local initiatives
across both traditional and digital media platforms. This position
interacts regularly with CCB personnel, consumers, and the public on a
wide range of communications-related matters. The Communication and
Marketing Specialist will identify opportunities for new content and
public relations projects that align with CCB\'s mission and marketing
objectives. The position will also represent CCB at events both on-site
and within the community, including annual meetings, press events, open
houses, and outreach activities. QUALIFICATIONS: - Bachelor\'s degree
(or in progress) in Marketing, Communication, Business, or a related
field preferred. - Strong knowledge of effective business communication
principles, including correct grammar, spelling, and punctuation, with
an eye for detail and brand storytelling. - Experience or background in
child care programs or organizations that provide assistance and support
to families, preferred. - Entry-level marketing experience developing
and implementing communications strategies. - Demonstrated ability to
provide high quality, friendly, professional customer service and to
communicate clearly and pleasantly both in person and by phone, email,
or video. - Proficiency with Wix, Google Suite, MailChimp, and social
media platforms. Willingness to learn and train on Canva, and other
software programs as needed. - Skilled in managing CCB\'s digital
marketing strategy, including social media platforms such as Facebook,
Google+, and Instagram, and email campaigns with strong attention to
detail, creativity, and an eye for graphic design. - Highly organized
self-starter with the ability to prioritize projects and meet
deadlines. - Able to work independently and collaboratively as part of a
team. - Flexible and adaptable, with the ability to take direction, to
take initiative, and to adjust quickly to last-minute changes. -
Committed to maintaining confidentiality and supporting the mission,
values, and goals of Child Care of the Berkshires. PROFESSIONAL
EXPECTATIONS: - Demonstrate friendliness, professionalism, and
cooperation with staff, clients, supervisors, vendors, and members of
the community. - Show a strong commitment to diversity, equity, and
inclusion, contributing to a respectful and welcoming work
environment. - Adhere to all CCB policies as outlined in the Personnel
Policies, including dress code, confidentiality, and the Employee
Standards of Conduct. - Maintain openness to feedback and demonstrate a
willingness to adjust behaviors or approaches as needed. - Engage in
regular self-evaluation and actively participate in professional
development opportunities to support continued growth. SALARY AND
BENEFITS: This part-time, non-exempt position offers an hourly rate of
\$23-\$24, based on experience. Benefits include MA Earned Sick Time. In
addition, we offer a supportive and flexible work environment that
values collaboration and community impact.

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