Copywriter/AI Editor

Scotts Miracle-Gro • Marysville, OH • 1h ago

Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply! At Scotts Miracle-Gro, there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities at a rapid pace. If you are a visionary storyteller who sits at the intersection of traditional narrative and cutting-edge technology, we encourage you to apply! Creativity isn't just a department at Scotts Miracle-Gro-it's our lifeblood. We're the brand people trust to grow everything from backyard gardens to big ideas. We're looking for a Copywriter / AI Editor who is ready to redefine how we communicate the future of lawn & garden. This role will be a primary driver of our Amazon business, merging linguistic excellence with the power of generative tools to deliver impactful, brand-aligned messaging on time, on budget and with excellence. This position is based at the Scotts Miracle-Gro world headquarters in Marysville, a suburb of Columbus, OH. Why This Role is Special: The Copywriter / AI Editor acts as the narrative engine of our internal creative studio. You won't just be "writing ads"; you will combine a high-taste level for brand-advancing prose with advanced AI tools to augment the human-driven creative process. While the primary focus of this role is driving our Amazon and e-commerce growth, you will also provide critical support for our Big Box retail partners. You will support our Creative Directors in evolving our iconic brands (Scotts, Miracle-Gro, Ortho, etc.) for a digital-first world. You'll ensure that every piece of copy-across our DTC website, CRM channels, and retail partner e-commerce platforms-is both beautifully reflective of our brands at their best and strategically optimized for performance. What You'll Do:

Narrative Storytelling & Ideation: Concept and write high-quality copy for digital programs and campaigns with a strategic focus on the Amazon customer journey.

Omnichannel Strategy & Execution: Ensure brand messaging remains cohesive across all touchpoints, adapting the tone and technical requirements to guide consumers through a unified story, regardless of device or medium

AI-Augmented Copywriting: Be a leader in continuing our progress of the integration of Generative AI into the writing workflow to accelerate drafting, versioning and the creation of hyper-personalized content.

Precision Editing & Fact-Checking: Act as an important line of defense, refining AI-generated drafts to ensure they meet our rigorous standards for brand voice, emotional resonance and category and technical accuracy.

Agile Iteration: Rapidly produce creative copy variants for personalization and A/B testing, partnering with the marcom channel owners, analytics partners and business units to optimize designs based on performance data.

Innovation Advocacy: Help drive cultural working change to advocate for both the incredible impact new technologies can have to creative and content, and the importance of the human element in the most performance-effective and brand building marketing.

What We're Looking For:

Education: Bachelor's degree in English, Communications, Marketing, Journalism or a related field.

Experience: 4-6 years of professional commercial copywriting experience, ideally on elite-scale brands. A strong portfolio demonstrating mastery of brand voice and, ideally, examples of AI-assisted content.

Tech Literacy: Mastery of standard professional writing tools and demonstrated experience incorporating Generative AI into the marketing creative process.

Editorial In

Apply here: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjYwMzY3LjEwNTA