Marketing Operations Manager

Advantive • Tampa, FL • 1h ago

Our Marketing Operations Manager plays a critical role at the intersection of marketing, sales, and revenue operations. You will be responsible for ensuring data accuracy, reporting integrity, and operational efficiency across our systems-ultimately enabling smarter, faster growth decisions. You'll analyze performance across the funnel, connect marketing activity to revenue outcomes, and help optimize the buyer journey from first touch to closed-won.

This role is perfect for someone with strong analytical aptitude, technical curiosity, and a passion for operational excellence who's eager to grow in a fast-moving, data-driven environment.

Responsibilities:

Own marketing analytics and dashboards end-to-end, translating data into clear, actionable insights that inform marketing and leadership decisions, optimize spend, and demonstrate ROI.

Strengthen and govern marketing attribution models to clearly show how marketing influences pipeline, revenue, and closed-won outcomes across lines of business.

Monitor end-to-end funnel health, including conversion rates, velocity, and drop-off points across marketing, business development, and sales stages-recommending operational adjustments to improve efficiency and predictability.

Partner closely with Business Development and Revenue Operations to define, document, and enforce rules of engagement, including lead definitions, routing, ownership, SLAs, and reporting standards.

Ensure clean, aligned data and seamless system integration across Salesforce, Pardot, and connected platforms, in partnership with Revenue Operations and Business Systems, to support reliable reporting and decision-making.

Enable performance measurement across marketing and BD initiatives, ensuring all activity is properly tracked, attributed, and connected to pipeline impact.

Manage cross-functional operational initiatives and timelines within Asana or similar tools to ensure alignment across Marketing, Business Development, RevOps, and Systems teams.

Evaluate and recommend technologies and process improvements that enhance analytics, automation, and operational scalability.

Work with marketing and leadership to interpret trends, surface risks and opportunities, and develop data-backed recommendations that improve funnel throughput and conversion outcomes.

Develop business requirements for systems enhancements in partnership with the Business Systems team to support evolving GTM and operating models.

Competencies

Business & Performance Insight: Understands how data, GTM motions, and operational decisions impact pipeline, revenue, and business performance.

Systems & Process Orientation: Thrives on connecting tools, designing scalable processes, and ensuring data integrity across the revenue engine.

AI Fluency & Application: Leverages AI tools and emerging technologies to enhance research, messaging development, competitive analysis, content creation, and performance optimization-improving speed, insight quality, and measurable business impact.

Cross-Functional Influence: Able to partner effectively with Business Leaders, Business Development, Marketing, and RevOps leaders-driving alignment without direct authority.

Operational Ownership: Takes accountability for the accuracy, consistency, and usefulness of marketing and business development operational data, processes, and reporting.

Judgment & Problem Solving: Identifies root causes behind performance issues and distinguishes between one-off exceptions and systemic gaps.

Curiosity & Continuous Improvement: Continuously explores better ways to measure impact, improve efficiency, and adapt operations as the business evolves.

Qualifications

Bachelor's Degree, preferably in business, marketing, economics, data analytics, or a related field

2-3 years of experience in marketing operations, revenue operations, or data analytics (internships and early career experience welcome)

Working knowledge of Salesforce CRM; familiarity with Pardot or other marketing automation platforms

Experience or interest in tools such as Asana, 6sense, Zoominfo, Outreach.io, Conversica or AI-driven analytics tools like Glyphic

Proficiency in Excel or Google Sheets; exposure to BI or visualization tools (Power BI, Tableau, or Google Data Studio) a plus

Strong project management and organizational skills

Excellent communication skills with the ability to explain technical insights in business terms

Location: Tampa, FL

In-office requirement: 2 days a week

While we offer workplace flexibility, this role currently requires onsite presence two days per week at our Tampa office to support team alignment and cross-functional collaboration. Please note that in-office requirements are subject to change.

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