Marketing & Communications Coordinator

WNB Financial • Winona, MN • 2h ago

JOB REQUIREMENTS: Position Summary: Supports the Marketing Team by writing content, managing email communications, tracking marketing performance, and assisting with daily marketing operations across all markets to meet the Bank\'s strategic marketing plan and objectives. This role is ideal for a strong communicator who enjoys organization, digital marketing tools, and helping execute campaigns, events, and community outreach from start to finish. The Coordinator ensures the Bank\'s brand is consistently and accurately represented across digital, print, and in-person channels while contributing to a positive client and community experience. Understands and completes job responsibilities in accordance with federal and state regulations. Essential Functions: Email & Digital Marketing 25% Creates, schedules, and sends marketing emails through email platform. Manages segmented email lists and supports compliance with opt in/opt out procedures. Tracks email performance (open rates, click through, conversions, etc.) and provides recommendations for improvement. Supports digital campaigns, including social media scheduling, basic graphic updates, and posting. Content Writing & Communications 20% Drafts and edits written content including client emails, newsletters, press releases, social posts, website copy, and internal communications. Supports the development of storytelling, campaign messaging, and content libraries. Ensures all communications reflect brand tone and compliance requirements. Marketing Tracking & Reporting 20% Monitors and reports on campaign performance, digital engagement, website analytics, and event ROI. Tracks competitor marketing and trends in the financial services industry. Assists in maintaining organized historical marketing archives. Design & Production Support 15% Assists with developing, editing, and preparing marketing materials for print and digital platforms. Distributes advertising materials and maintains advertising schedules. Event & Community Engagement Support 10% Assists with event planning, vendor coordination, and day-of logistics. Organizes materials and supports setup/teardown. Helps measure event success and documents post-event highlights. Coordinates, tracks, and reports on community giving requests and donations. Additional Duties and Responsibilities 10% Assists with ad novelties: ordering, inventory management, and internal distribution. Assists with coworker marketing and social media training as needed. Provides tours of the Historic Downtown Winona Office. Serves as a community and Bank representative. Participates in internal and external training and development opportunities as required. Other job-related duties necessary to carry out the responsibilities of this position ** OTHER EXPERIENCE AND QUALIFICATIONS: Knowledge, Skills and Abilities: A degree or certification in marketing, communications, or related field required. Previous marketing or communications experience preferred. Strong organizational and planning skills; ability to manage multiple deadlines. Experience with Adobe Creative Cloud (Photoshop, InDesign, Illustrator) and Microsoft Office required. Strong writing and editing skills with attention to detail. Experience with email marketing platforms (Constant Contact preferred). Comfortable tracking metrics and working with data. Familiarity with financial institution products, operations, and procedures preferred. Must possess courteous and professional customer service attitude and strong interpersonal skills. Ability to maintain the integrity of highly confidential client and Bank information. Must possess strong computer skills; technical ability to input and retrieve computerized information; knowledge of graphic design and web software; basic mathematical skills up to and including decimals; legible handwriting. Must be able to deal effectively with time pressures and stress that can change hourly depending on level of activity; effective problem solving and research skills. Must be a self-starter and independent thinker and meet goals as outlined by the Marketing Supervisor. ** APPLICATION INSTRUCTIONS: Apply Online: https://recruiting.paylocity.com/Recruiting/Jobs/Details/3980684

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