Digital Marketing Specialist

Insight Global • Bentonville, AR • 5h ago

Job Description

Day to Day Responsibilities

The Marketing Specialist will support the planning and execution of marketing campaigns for the Home business, with a focus on CRM and digital initiatives that drive customer engagement and sales. This role will help develop campaign strategies and write creative briefs aligned to category priorities and brand goals.

Key responsibilities include briefing and executing email and push campaigns, supporting campaign and assortment strategy planning, identifying and leveraging items through the MSP process to support marketing activations, partnering with the site experience team to select linking destinations that improve the customer journey, reviewing creative proofs and performing QA prior to launch, providing ad hoc updates to the affiliate marketing team regarding product updates or launches, and supporting project management and reporting needs.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

Required Skills & Experience

3+ years of experience in marketing, CRM, digital marketing, or a related coordination or specialist role

Exposure to CRM marketing channels such as email and push notifications preferred

Strong project management and execution skills with the ability to manage multiple campaigns simultaneously

Experience partnering cross functionally with creative, editorial, marketing, and site teams

Strong attention to detail with experience reviewing creative assets and performing quality assurance

Working knowledge of Excel for reporting and campaign tracking

Ability to work in a fast paced, complex, and ambiguous environment

Comfortable taking initiative, asking questions, and challenging the status quo

Strong communication skills with a collaborative, team oriented mindset Braze/CRM Experience

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