The Sevita family, provides community-based services for individuals with intellectual and developmental disabilities. Here we believe every person has the right to live well, and everyone deserves to have a fulfilling career. You'll join a mission-driven team and create relationships that motivate us all every day. Join us today, and experience a career well lived.
Marketing Director, IDD Services
SUMMARY
This role defines and executes how the company positions itself in the market and develops market and product specific initiatives to help achieve business goals and objectives.
ESSENTIAL JOB FUNCTIONS
To perform this job successfully, an individual must be able to satisfactorily perform each essential function listed below.
Set organizational promotion strategy and roadmap for promotional brands and services, in partnership with key business stakeholders (strategy, finance, operations) and peer product/marketing teams
Lead the development of marketing and campaign plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, and digital and web strategy for each product or service category
Own lead generation strategy across digital, content, email, and campaign channels-ensuring full-funnel alignment from awareness through nurturing and conversion.
Develop and execute a comprehensive content strategy across owned channels (website, email, blogs, thought leadership, collateral) that supports awareness, trust-building, and measurable business growth.
Identify, source, and produce compelling "good news" stories (impact, outcomes, human stories, quality metrics, program successes) that reinforce credibility and strengthen demand generation efforts.
Build and maintain detailed audience profiles, journeys, and messaging frameworks to ensure communications resonate with key audiences and support conversion.
Design, launch, and optimize multi-step nurturing campaigns that move families, referral sources, partners, and other priority audiences from awareness to action.
Serve as a catalyst for messaging for the overall organization and identify new ways to support the business units in local markets by actively engaging with team members in the field to understand opportunities and challenges.
Set creative direction on campaigns, marketing materials, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with distributed marketing team for key initiatives
Collaborate with operating groups, intake teams, and field teams to ensure marketing efforts support lead follow-up, local execution, and user experience
Develop success metrics and drive a culture of continuous, data-driven improvements
Establish measurement standards for product and brand marketing activities including financial goals; measure and report return on investment (ROI).
Apply test-and-learn methodologies to continuously optimize messaging, formats, cadence, digital performance, and conversion rates.
Set and define marketing organization goals, measures and behaviors; manage the marketing budget.
Manage and/or work with appropriate outside agencies as necessary to efficiently supplement the work of the Marketing team.
Performs other related duties and activities as required.
SUPERVISORY RESPONSIBILITIES
Manages assigned personnel. Completes performance evaluations, orientation, and training. Makes decisions on employee hires, transfers, promotions, salary changes, discipline, terminations, and similar actions. Resolves employee problems within position responsibilities.
Minimum Knowledge and Skills required for the Job
The requirements listed below are representative of the knowledge, skill, and/or abilities required to perform the job.
Education and Experience:
Bachelor's Degree
7+ years' experience developing brand plans and programs within complex organizations; experience that includes marketing leadership of go-to-market strategy, branding, communications, and digital marketing preferably in the healthcare industry
Professional presentation and excellent written and verbal communication skills
Strong computer skills; proficiency in Microsoft applications (MS Visio, MS Excel, MS PowerPoint, MS Word) and comfort with learning and using new software tools. And strong knowledge of marketing tools and applications like; Hubspot, Salesforce, G4, Canva, HotJar, etc.
Certificates, Licenses, and Registrations:
N/A
Other Skills and Abilities:
Entrepreneurial mindset with proven ability to drive projects
Strong EQ; exercises self-awareness; is receptive to and seeks out feedback; uses self-discipline to adjust to feedback. Team player; respects the talent and unique contributions of every individual and treats all people in a fair and equitable manner.
Demonstrated ability to manage outside resources to deliver meaningful results, on-time and on-budget.
Demonstrated business management skills that have led to developing strategies and programs that drive real, measurable results.
Ability to quickly adapt to change and lead others through change in a fast-paced environment.
Professional presentation and excellent written and verbal communication skills
Strong understanding and ability to manage the customer experience
Other Requirements:
Travel as needed
Physical Requirements:
Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met .
Sevita is a leading provider of home and community-based specialized health care. We believe that everyone deserves to live a full, more independent life. We provide people with quality services and individualized supports that lead to growth and independence, regardless of the physical, intellectual, or behavioral challenges they face.
We've made this our mission for more than 50 years. And today, our 40,000 team members continue to innovate and enhance care for the 50,000 individuals we serve all over the U.S.
As an equal opportunity employer, we do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, citizenship, or any other characteristic protected by law.
