Why USAA?
At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.
Embrace a fulfilling career at USAA, where our core values - honesty, integrity, loyalty and service - define how we treat each other and our members. Be part of what truly makes us special and impactful.
The Opportunity
As a dedicated Executive Director, Bank Marketing Optimization for Bank Marketing and Digital, you will provide executive level oversight for development and execution of advanced optimization strategies to drive insights, optimization, and growth across the bank's digital and marketing functions. This senior leadership role will be responsible for leveraging data to inform strategic decision-making, enhance customer experiences, and maximize return on investment for all digital and marketing initiatives, campaigns, and channels. The ideal candidate will possess a strong blend of analytical expertise, strategic thinking, leadership capabilities, and a deep understanding of the financial services industry. Builds and leads a high performing team of employees with a broad range of advanced channel management, campaign execution, and channel optimization expertise and high levels of Enterprise business and marketing knowledge.
Strategic Leadership: Develop and implement a comprehensive analytics roadmap aligned with the bank's overall business objectives, with a specific focus on digital engagement and marketing effectiveness.
Marketing and Digital Optimization : Accountable for monitoring results via business plan assessment and utilization of channel optimization monitoring tools through implementing changes to plans to drive desired results. Identifies new/emerging channels, resources and intermediaries and develops integrated strategies, plans and programs to leverage these opportunities.
Team Management: Lead, mentor, and develop a high-performing team of analytics professionals, fostering a culture of collaboration, innovation, and continuous learning.
Stakeholder Collaboration: Partner closely with senior leaders across digital, marketing, product, IT, and other business units to understand their needs, translate them into analytical requirements, and communicate insights and recommendations effectively.
Technology & Tools: Oversee the selection, implementation, and utilization of advanced analytics tools, technologies, and methodologies, including AI and machine learning where appropriate, to enhance analytical capabilities.
Data Governance & Quality: Ensure the integrity, accuracy, security, and compliance of data used for analytics initiatives, working closely with data governance teams.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: Plano, TX
Relocation assistance is available for this position.
What you'll do:
Provides executive level leadership and supports LOB Brand Managers in the development of go-to-market, execution plans, and channel marketing support plans. Serves as a subject matter expert in understanding, collecting and coordinating channel marketing requirements.
Accountable for monitoring results via business plan assessment and utilization of channel optimization monitoring tools through implementing changes to plans to drive desired results. Identifies new/emerging channels, resources and intermediaries and develops integrated strategies, plans and programs to leverage these opportunities.
Provides consultation and decision-making support for the development and implementation of new channel management and optimization capabilities necessary to measure performance, test and learn and drive digital marketing insights.
Leads Agile Marketing Scrum Masters and aligns with LOB Brand Managers to prioritize efforts and align resources across enablement and execution priorities.
Researches and keeps abreast of new and emerging industry technologies that can affect the application of channel management and optimization approaches.
Builds and oversees a team of employees for assigned functional area through ongoing execution of recruiting, development, retention, coaching and support, performance management, and managerial activities.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
What you have:
Bachelor's Degree OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
10 years of experience in sales/marketing, developing strategies, managing major initiatives and delivering results within a complex matrix environment.
4 years of people leadership experience in building, managing and/or developing high-performing teams.
Advanced experience with omnichannel marketing and optimizing in an agile environment.
Extensive experience using data and metrics to measure impact and resolve improvements.
Demonstrated knowledge and application of industry-related risk management and compliance framework and guidelines.
Experience collaborating with key resources and stakeholders, influencing decisions and managing work to achieve strategic goals.
Executive-level business acumen in the areas of business operations, industry practices and emerging trends.
Knowledge of federal laws, rules, and regulations to include: UDAAP, OCC Bulletin 2013-29: Third-Party Relationships: Risk Management Guidance, Reg W, Info Security and Privacy Standards (such as GLBA; TCPA; GDPR; CCPA; Privacy).
What sets you apart:
Demonstrated ability to generate channel level insights for marketing and digital functions to optimize marketing spend
Worked across multiple Bank products like credit card, consumer lending, Home loans, and deposits
Worked on measured frameworks like multi touch attribution, last touch, test control frameworks
Leadership working knowledge of statistical and ML models that can us used for marketing and digital channels
Leadership knowledge of data, data governance, and datasets both external and internal
Compensation range: The salary range for this position is: $169,880-$305,780 **.
USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).
Compensation:** USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position.
Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.
The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.
Long Term Incentive Plan: Cash payment for Executive level roles only, representing a cash payment which is both time and performance based.
Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.
For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.
Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.
USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
If you are an existing USAA employee, please use the internal career site in OneSource to apply.
Please do not @type your first and last name in all caps.
Find your purpose. Join our mission.
USAA is unlike any other financial services organization. The mission of the association is to facilitate the financial security of its members, associates and their families through provision of a full range of highly competitive financial products and services; in so doing, USAA seeks to be the provider of choice for the military community. We do this by upholding the highest standards and ensuring that our corporate business activities and individual employee conduct reflect good judgment and common sense, and are consistent with our core values of service, loyalty, honesty and integrity.
USAA attributes its long-standing success to its most valuable resource: our 35,000 employees. They are the heart and soul of our member-service culture. When you join us, you'll become part of a thriving community committed to going above for those who have gone beyond: the men and women of the U.S. military, their associates and their families. In order to play a role on our team, you don't have to be connected to the military yourself - you just need to share our passion for serving our more than 13 million members.
USAA is an EEO/AA Employer - applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, pregnancy, protected veteran status or other status protected by law.
California applicants, please review our HR CCPA - Notice at Collection (https://statmcstg.usaa.com/mcontent/static\assets/Media/enterprise\hr\cpra\notice\at\collection.pdf) here.
USAA is an EEO/AA Employer - applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, pregnancy, protected veteran status or other status protected by law.
