Job Description:
Company Description:
McDonald's is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily.?We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald's remains one of the world's leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.
At McDonald's, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of?outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.
Department Overview
We are enjoying the flexibility of a hybrid work model, in which employees spend part of their week connecting with co-workers in our state-of-the-art headquarters. Located in the booming West Loop of downtown Chicago, it's set up to be a global hub that cultivates collaboration:
Take a class at Hamburger University
Sample future items in our Test Kitchen
Utilize the latest technology to connect with your team around the globe
We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone.
Duties
The Director, Value & Affordability will be responsible for:
Delivering against mass affordability business impact goals and KPIs
Sets strategy for the mass affordability portfolio, including definition of:
consumer needs
mass everyday affordability platforms
national short-term mass promotions
incorporation of value & affordability priorities into enterprise marketing strategies and platforms,
phase planning lead for Value?
Leads XF partnership on Mass Value Strategy execution; including close collaboration with all marketing XF teams and RGM ?
Recommends calendar support/sequencing? for Mass value
Partners with Field Marketing in developing and evolving mass value plans?
Key Marketing partner forRevenue Growth Management
Partners with Global Teams in realizing the future of Affordability vision?
Lead OPNAD Value Committee/Operator partner?
Qualifications
Willingness and ability to live the McDonald's values every day: Serve, Inclusion, Integrity, Community, and Family
10+ years of experience in marketing / brand management / strategy
10+ years of experience developing marketing (creative, digital, business, etc.) briefs and evaluating work against the brief to achieve the desired business and marketing goals
Experience developing and executing consumer-centric growth strategies
High comfort with ambiguity
Demonstrated ability to bring clarity and direction to complex topics
Experience directing/leading XF teams? to execute business priorities
Experience leading highly visible and influential Operator committees?
Exceptional influence and collaboration skills, including on sensitive topics, including with Operators?
Strong commercial mindset and understanding of the business/P&L
Experience building a System plan (across national and local)?
Field Marketing experience? beneficial
Digital experience beneficial
Compensation
Bonus Eligible: Yes
Long - Term Incentive: Yes
Benefits Eligible: Yes
Salary Range
The expected salary range for this role is $168,212.00 - $210,265.00 per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.
Additional Information:
Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.?
Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.
Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald's long-term incentive plan.
McDonald's is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald's provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.
McDonald's provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any @type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.
Requsition ID: 2933
