Senior Integrated Marketing Manager

GoTo • Lansing, MI • 8h ago

Job Description

Where you'll work: remote within the US

Marketing at GoTo

GoTo is actively searching for an Integrated Marketing Manager to join our organization. In this role, you will be responsible for designing and executing integrated campaigns to drive marketing-generated revenue for our business communications solution, GoTo Connect. You will play a central role in bringing our marketing campaigns to life from strategy to execution to optimization. In this role, you will have a special focus on targeting Internal IT buyers and business buyers at enterprise organizations using a combination of traditional demand gen and account-based marketing strategies (1:Many, 1:Few, and 1:1). You will be a driving force that leads our cross-functional marketing team to deliver lead, pipeline, and revenue targets for GoTo Connect.

Your Day to Day

As an Integrated Marketing Manager, you will:

Collaborate cross-functionally with Product Marketing, Sales, and international teams to deeply understand target personas, product differentiators, and adapt campaigns for global execution.

Design targeted demand and account-based marketing campaigns for SMB, mid-market, and enterprise accounts, including defining account lists, messaging, content, channel mix, budgets, and KPIs.

Develop compelling campaign briefs and provide feedback to inspire and guide creative, digital, and ops teams to deliver innovative, effective assets and ensure deliverables align with audience and channel best practices.

Leverage and validate AI tools tooptimizecampaign performance-including segmentation, content creation, and predictive analytics-whilemaintainingbrand consistency and exercising good judgment.

Monitor, report, and optimize channel performance and results, proactively communicating outcomes and recommendations to leadership and providing input into quarterly planning, budgeting, and lead/pipeline forecasting.

What We're Looking For

As an Integrated Marketing Manager, your background will look like:

3-4yearsofIntegratedMarketingexperiencepromoting SaaS products

Strong background in account-based marketing, especially1:Few

Proven ability to managecampaigns fromstrategy to execution to optimization

Proventrack recordof leveraging AI tools to accelerate campaign development and execution

ExperienceusingIrelevanttechnology(6Sense,Salesforce, Tableau)

Exceptional communication skills (interpersonal, written & verbal)

Proactive, detail-oriented,andable to think creativelyand quicklyto solve problems

At GoTo, you'll find the flexibility, resources, and support you need to thrive-at work, at home, and everywhere in between. You'll work towards a shared goal with an open-minded, cohesive team that's greater than the sum of its parts. We're committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community. Join us and be part of a company that invests in your future, where together we'll Be Real, Think Big, Move Fast, Keep Growing, and stay Customer Obsessed. Learn More. (https://www.goto.com/company/corporate-responsibility)

Benefits: Comprehensive health insurance (medical, dental, vision), 401(k) plan with discretionary company match, paid time off, employee discount programs, Short Term and Long Term Disability, Basic Life Insurance, and fertility benefits.

Annual Base Salary Range: $86,000.00 - $114,000.00

The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.

At GoTo, we're shaping the future of work-driven by curiosity, innovative thinking, and a passion for solving real challenges. As the leader in cloud communications and IT, our solutions are built for what's next and guided by a relentless focus on customers. Our culture thrives on diverse perspectives, ownership, and a growth mindset that fuels continuous learning and adaptation. Here, collaboration and authenticity spark new ideas and drive real action-so your impact is seen, felt, and valued. Join GoTo to build what's next and accelerate your journey alongside teammates who turn possibility into reality.

GoTo, Inc. is committed to providing equal opportunity in employment to all employees and applicants for employment. No employee or applicant shall be discriminated against in the terms and conditions of employment on the basis of race, color, religious creed, gender, sex, pregnancy, religion, marital or domestic partner status, age, national origin, ancestry, physical or mental disability (including AIDS/HIV), medical condition, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, application for or denial of family and medical care leave and/or pregnancy disability leave, or any other basis protected by federal, state or local law or ordinance or regulation. GoTo, Inc. also prohibits discrimination based on the perception that anyone has one of these characteristics or is associated with a person who has or who is perceived as having any of those characteristics.

GoTo

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