Marketing Associate - KUCTC

University of Kansas Medical Center • Kansas City, KS • 9h ago

This job was posted by https://www.kansasworks.com : For more information, please see: https://www.kansasworks.com/jobs/13512269

rMarketing Associate - KUCTC

Department:

KUCTC Operations

KU Center for Technology Commercialization

Position Title:

Marketing Associate - KUCTC

Job Family Group:

Professional Staff

Job Description Summary:

The Marketing Associate serves as a key member of the KU Center for Technology Commercialization (KUCTC) commercialization team. Reporting to the Director of Operations and working in close partnership with the Director of Licensing and Licensing Associates, this position supports licensing and startup development efforts through targeted technology marketing, market research, and industry outreach.

KUCTC serves all KU campuses, including the KU Medical Center in Kansas City. The mission of KUCTC is to manage discoveries and innovations arising from research so they may have greater impact, benefit the public, and promote economic development.

The Marketing Associate works cross-functionally, supporting efforts of KUCTC\'s licensing team and other commercialization staff to develop and execute marketing strategies aligned with case priorities, industry engagement, and licensing objectives. Responsibilities include identifying and researching prospective licensees and markets, preparing targeted marketing materials, supporting active licensing negotiations as may be needed, and managing KUCTC\'s broader communications and digital presence.

This position follows a hybrid work arrangement based on departmental scheduling.

Job Description:

Key Roles and Responsibilities

Commercialization & Licensing Support

Prepares non-confidential summaries, technology briefs, pitch

materials, and other case-specific marketing collateral in support of KUCTC licensing activities.

Collaborates with Licensing Team to develop case-specific marketing

campaigns and strategies aligned with licensing and startup goals.

Identifies, researches, and prioritizes prospective licensees,

industry partners, and startup collaborators.

In collaboration with the Licensing Team, develops targeted outreach

lists and supports coordinated industry engagement efforts.

Assists Licensing Team with market research and competitive

landscape analyses to assess commercial viability and inform licensing strategy as needed.

Assists Licensing Team with marketing support for active

negotiations and priority technologies as needed.

Cross-Functional Collaboration

Participates in case strategy discussions and portfolio review

meetings to ensure alignment between marketing efforts and commercialization priorities.

Collaborates with inventors to translate technical innovations into

industry-relevant messaging.

Coordinates with IP management, compliance, and administrative staff

to ensure marketing activities align with office processes and reporting requirements.

Marketing Operations & Communications

Manages CRM database and marketing platforms (e.g., Salesforce,

IN-PART, Sophia, Flintbox) to track outreach, engagement, and campaign performance.

Supports development, organization, and production of annual report,

marketing collateral, and event materials.

Leads website content updates and supports future website

enhancements.

Drafts internal and external communications supporting office

initiatives.

Utilizes social media and digital channels to promote technologies

and KUCTC initiatives.

Contributes to overall marketing strategy aligned with KUCTC

commercialization goals.

Required Qualifications:

Work Experience:

4 years of experience in a similar marketing oracademic technology

transfer role. Education may substitute for experience on a year for year basis

Preferred Qualifications:

Education:

Bachelor\'s degree in marketing

Work Experience:

Experience with websites including HTML, CSS coding

Experience with design applications

Experience with highly technical/scientific subject matter

Required Documents

Resume

Cover Letter

Comprehensive Benefits Package:

Coverage begins on day one for health, dental, and vision insurance and includes health expense accounts with generous employer contributions if the employee participates in a qualifying health plan. Employer-paid life insurance, long-term disability insurance, and various additional voluntary insurance plans are available. Paid time off, including vacation and sick, begins accruing upon hire, plus ten paid holidays. One paid discretionary day is available after six months of employment, and paid time off for bereavement, jury duty, military service, and parental leave is available after 12 months of employment. A retirement program with a generous employer contribution and additional voluntary retiremen

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