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Manager, Marketing - Maybelline Eye (Brow, Liner, Shadow)
New York, NY, New York
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Permanent
New York
New York, NY
Marketing
Full - Time
02-Mar-2026
Job: Manager, Marketing - Maybelline Eye (Brow, Liner, Shadow)
Position @type: Permanent
Employment @type: Full - Time
Supervisor: Vice President, Marketing - Category Head Eye
Location: New York - New York
Country/Region: USA
WHO WE ARE
For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty?in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
Overview: This position is responsible to drive brand growth by developing innovative strategies and go-to-market plans for both new launches and cores businesses with executional excellence for the brow, liner, and shadow categories. In addition, the Marketing Manager's primary responsibility includes owning and uncovering deep consumer insights to initiate breakthrough campaigns and data-driven marketing. Other responsibilities include but are not limited to performing business & competitive analyses, media planning and spend review, marketing budget/financial control, and preparing presentations internal and external meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for this innovative and loved brand.
Job Responsibilities:
New Product Launches:
Ownership and responsibility for supervising entire go to market process and timelines across multiple launches partnering with cross functional teams (shopper, social, media, education, etc.)
Generate long term strategic development
Collaborate with Creative to create launch materials including merchandising and sampling
Participate in sell-in of projects to retailers, management, and internal sales teams
Partner with Revenue Growth Management, Finance, and Sales on new product pricing strategy
Strategy & Planning:
Drive the research, analysis, category trends and insights to develop long term strategy
Oversee and guide plans development and create vision for businesses
Contribute to total eye category strategy / plans
Responsible for owning strategy for Sales and Trade planning
Partner with global team (DMI) to influence new product development based on portfolio competitive gaps and strong consumer insights
Financial P&L and Forecasting:
Ownership of entire forecasting process
Understand and manage financial implication of forecast (i.e.) E10 and Full year number
Own accuracy of all budgets and roll up of total category with finance
Manage budget allocation between spending buckets and brands with peers
Promotions/Advertising / Media:
Work intimately with agency and internal partners to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activations
Influence media recommendation and direction
Provide US consumer centric feedback to global team during creative campaign development
Job Requirements:
Education/Experience:
BA degree required.
4-6 years of Industry related marketing work experience (consumer package goods or beauty)
Prior experience in Operational Marketing
Experience successfully launching and managing a new product or renovation through its entire life cycle
Experience working collaboratively with R&D and product development teams on new products or renovations
Competencies/Skills:
Demonstrated L'Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
Brand Administration: create project plan according to panier portfolio gaps; in-depth knowledge of brand equity and management
Market Research: ability to read and interpret research data
Leadership: Demonstration of leadership with team; support departments and customers
Strong Project Management Skills and attention to detail
PC Proficiency (Microsoft Suite)
Information & Data management
Rigorous quantitative data analysis skills
Prioritization & Organization Skills
Strong Interpersonal Skills (written and oral)
Strong appreciation for our business / sensitivity to product category
Must be professional and energetic with a positive attitude
Additional Benefits Information As Follows:
Salary Range: $98,400.00 - $125,000.00 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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