POSITION OVERVIEW:
The Senior Manager, Marketing is a strategic, relationship-driven leader responsible for driving ticket sales, audience growth, and brand visibility for a diverse slate of live events-including concerts, comedy, family programming, and special engagements-at Loew's Jersey Theatre. This role oversees the full lifecycle of integrated marketing campaigns, unifying digital, social, creative, media, CRM, and partnership efforts to maximize event performance and fan engagement.
Acting as a central connector across internal & agency teams, touring partners, promoters, agencies, and corporate stakeholders, the Senior Manager, Marketing builds strong, trust-based relationships while expertly managing expectations and deliverables. They balance strategic planning with hands-on execution, ensuring cohesive messaging, efficient asset coordination, and best-in-class customer experience across every touchpoint. The role requires fluency in interpreting sales trends, audience insights, and marketing data to inform campaign decisions and identify new opportunities for growth.
This leader thrives in a fast-paced, constantly evolving environment, adapting quickly to shifting priorities while maintaining exceptional organization, communication, and attention to detail. With a deep understanding of the live entertainment ecosystem-including artist teams, promoters, and venue operations, the Senior Manager, Marketing serves as both a strategic advisor and an operational driver. They champion innovative marketing solutions, leverage emerging digital platforms, and collaborate across departments to deliver high-impact campaigns that elevate the venue's profile and strengthen its connection to the diverse communities it serves.
The Senior Manager, Marketing will report directly to the Director, Entertainment Marketing (Prudential Center / HBSE) and partner with the venue's leadership team in developing and executing the overall marketing vision of the facility and ensure all efforts are strategically aligned to support the company's overall business strategy of the venue.
RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED, TO THE BELOW:
Lead the strategy and execution of integrated marketing campaigns that tell the venue's story, elevate brand & venue awareness, maximize ticket sales and deepens fan excitement around live events.
Oversee cross-team alignment, inclusive of external agency support and already existing Entertainment Marketing team at Prudential center to assist with asset flow to support integrated marketing efforts across internal groups and external collaborators.
Execute content-driven social and digital strategies that optimize performance across all digital platforms and channels.
Stay ahead of industry evolution by identifying trends and leveraging new tools to fuel innovative campaign ideas.
Cultivate relationships with community groups and local leaders to expand brand visibility and deepen engagement across varied communities.
Develop structured processes and performance management tools to ensure smooth execution of marketing initiatives.
Develop impactful B2B marketing and communications strategies that drive incremental demand and ticket sales, while collaborating with internal HBSE teams to ensure aligned and consistent campaign execution across brands.
Analyze sales trends, fan insights, and market dynamics to uncover opportunities for business expansion and deeper community engagement.
Use data-driven insights to evaluate campaign effectiveness and ensure delivery against key performance targets.
Foster strong stakeholder relationships to maintain excellence in customer experience across all channels.
QUALIFICATIONS:
Bachelor's degree in marketing, communications, or a related field, or equivalent professional experience.
At least 5+ years of marketing or advertising experience, with a strong track record in live entertainment, music, and/or comedy.
Exceptional interpersonal and relationship-building skills, with the ability to influence and collaborate across a wide range of stakeholders.
Solid understanding of the live entertainment ecosystem, including artist management, agencies, tour promoters, and industry workflows.
Proven ability to operate effectively in fast-moving, high-pressure environments while coordinating with multiple departments to keep projects advancing.
Outstanding verbal and written communication abilities, paired with strong project-management and time-management skills.
Highly organized, capable of balancing multiple campaigns, deadlines, and priorities simultaneously.
Deep familiarity with the NY/NJ market and its entertainment landscape.
Adaptable and open to evolving processes, with a willingness to learn new tools, systems, and ways of working.
Comfortable navigating change with a flexible, solutions-oriented mindset, even when direction is still emerging.
Dependable team player who collaborates effectively to support shared goals across departments.
Skilled at communicating clearly and professionally at all levels of an organization.
Adept at cultivating strong internal and external partnerships that support business objectives.
Able to leverage data, insights, and performance metrics to inform decisions and guide strategic recommendations
WORKING CONDITIONS:
Travel Requirements: May be required to travel on rare occasions (
Work Environment: This position generally requires that work be performed from Loew's Jersey Theatre, but attendance at events taking place at Loew's Jersey Theatre or offsite at Prudential Center, including on weekends and/or holidays, may be required.
Physical Requirements: This position requires the ability to lift up to 10 pounds.
COMPENSATION AND BENEFITS:
The pay range for this position at commencement of employment is expected to be between $80,000 and $110,000/year. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.
This position will be an "at-will position" and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
The benefits package for the position may include the following subject to the terms of the then-in-effect Company policies, plan documents and other eligibility criteria:
Medical/Dental/Vision/Flexible Spending Accounts
Pretax Transportation Benefit
Generous Parental Leave policies
401K (with a company match after 1 year of service)
Generous Paid Time Off policies
13 Paid Holidays
½ Day Summer Fridays
Complimentary or Discounted Sports & Concert Tickets
On Site Fitness Rooms
Other League & Partner Discounts
Details of participation in these benefit plans will be provided if a candidate receives an offer of employment.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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