Marketing Manager

E.K. MACHINE COMPANY, INC. • Fall River, WI • 4h ago

JOB REQUIREMENTS: Marketing Manager Full-Time | EK | Fall River, WI
Are you a strategic marketer who loves bringing brand stories to life,
driving demand, and strengthening community impact? Join us as our
Marketing Manager, where you\'ll lead the development and execution of
integrated marketing strategies that elevate our brand, support sales
growth, attract top-tier talent, and reinforce our commitment to the
communities we serve. This role blends big-picture strategy with
hands-on execution across product marketing, digital marketing,
recruitment marketing, internal communication, and community outreach.
You will partner closely with sales, HR, operations, and company
leadership to strengthen our market presence and position us as both a
preferred manufacturing partner and an employer of choice. Key
Responsibilities Strategic & Product Marketing Develop annual marketing
plans aligned with business goals, customer needs, and industry trends.
Conduct market and competitive research to identify opportunities for
growth and differentiation. Create and execute integrated campaigns
(digital, print, email, trade shows, content marketing) to generate
qualified leads. Produce sales collateral including brochures,
presentations, case studies, and product sheets. Partner with the sales
team to drive customer acquisition, retention, and account-based
marketing initiatives. Digital Marketing Manage the company website,
SEO/SEM programs, and digital advertising campaigns. Oversee social
media strategy to boost brand visibility and engagement. Coordinate
public relations activities, press releases, and placement in industry
publications. Recruitment Marketing & Employer Branding Collaborate with
HR to design and execute marketing strategies that attract skilled
manufacturing talent. Develop recruitment campaigns, job ads, and
content that highlight company culture, growth opportunities, and
employee success stories. Manage employer branding across digital
platforms, job boards, social media, and community partnerships. Support
hiring initiatives through targeted outreach, career fair materials, and
workforce development programs. Internal Communications & Organizational
Support Develop internal communication materials that reinforce company
values and enhance employee engagement. Support Organizational
Development in creating training materials and learning resources.
Analytics & Continuous Improvement Track and analyze marketing KPIs to
measure campaign performance and ROI. Provide insights and... For full
info follow application link. E.K. Machine is a proud EOE. All qualified
applicants, regardless of race, color, religion, sex, sexual
orientation, gender identity and/or expression,
marital/partnership/civil union status, family or parental status,
national origin, disability, military/veteran status, or any other
factor, are encouraged to apply and will receive equal consideration
based on merit, qualifications, and business need. ***
APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/C0BD3FE6E7874BE0

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