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Talent Marketing Specialist

ColonialWebb • United States, United States • 4h ago

Talent Marketing Specialist 1920 E Parham Rd Richmond Richmond, VA 23228

Salary:80,000.00 USD

Job Title:Talent Marketing Specialist

Department:Marketing

Reports To:Director of Marketing and Brand Development

FLSA Status:Exempt

Location:Richmond, VA (Travel Required)

Position Summary

ColonialWebb is seeking a data-driven, creative Talent Marketing Specialist to lead recruitment marketing and employer branding initiatives that attract top talent across skilled trades and leadership roles. This role sits at the intersection of digital marketing, talent acquisition, and workforce strategy - building scalable, high-impact campaigns that create a predictable pipeline of Service Technicians and other critical positions that power our continued growth.

Who We Are

At ColonialWebb, we are a leading provider of mechanical and electrical construction, service, and manufacturing services throughout the Mid-Atlantic. For over 50 years, we've built our reputation on safety, innovation, and delivering exceptional results for our customers. Our people are the foundation of our success, and we are committed to developing strong teams, investing in growth, and creating meaningful career opportunities across our organization.

Perks of Joining ColonialWebb

Competitive compensation and comprehensive benefits package

Career growth and professional development opportunities

Collaborative, team-oriented culture

Opportunity to shape and elevate ColonialWebb's employer brand

Exposure to expansion markets and operational leadership teams

Essential Duties and Responsibilities (A Day in the Life)

Develop and execute enterprise talent attraction campaigns aligned with workforce growth goals

Build and enhance ColonialWebb's employer brand strategy across digital platforms

Launch targeted, geo-focused recruiting campaigns in expansion markets

Manage multi-channel recruitment marketing initiatives (LinkedIn, job boards, social media, programmatic advertising)

Optimize marketing funnels from impressions to qualified applicants

Analyze campaign performance metrics including cost per applicant, conversion rates, and channel ROI

Develop audience-specific messaging for skilled trades, technical professionals, and early career talent

Create compelling employer brand storytelling through video, social media, testimonials, and digital advertising

Partner cross-functionally with Talent Acquisition, HR, and leadership to align marketing strategy with hiring demand

Qualifications

Required Education and Experience

3+ years of experience in digital marketing, recruitment marketing, or employer branding

Proven experience managing performance-based marketing campaigns

Experience developing audience personas and targeted messaging strategies

Required Knowledge, Skills, and Abilities

Strong understanding of marketing funnels, lead generation, and conversion optimization

Data-driven mindset with ability to translate analytics into actionable recruiting strategy

Experience reporting on performance metrics and ROI

Ability to collaborate effectively across departments and leadership levels

Preferred Qualifications

Recruitment marketing experience within construction, skilled trades, HVAC, mechanical, or industrial industries

Experience with programmatic advertising and job board strategy

Multi-channel campaign development and execution experience

Equal Opportunity Employer

ColonialWebb is an Equal Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Equal Opportunity Employer, including disabled and veterans.

View Company Information (https://www.colonialwebb.com/careers)

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