Job Description Summary
Job Description
We are the makers of possible ?
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.
Relocation Assistance Available
About the role:
As the Global Marketing Manager, you will play a pivotal role in shaping and executing the strategic direction for our Urological Drainage portfolio. This individual will be a leader on the Platform, working closely with the Region Marketers and Functional Leaders to develop and execute commercial strategies to achieve business unit objectives. In addition, this individual will lead strategic initiatives to support the long-term growth of the Platform, including but not limited to new solution and value proposition development, market shaping, and evidence generation. The Global Marketing Manager reports to the Senior Global Marketing Manager
Key responsibilities include:
Own the general management for the Urological Drainage portfolio, which includes the Foley catheters, Foley Care, and StatLock franchises, focused on global commercial strategy, financial performance, demand and supply planning, budget management, and product line issue resolution as needed.
Develop and execute bold commercial strategies to achieve business unit objectives worldwide. This will include analyzing market and customer information, identifying new product innovations, optimizing the product portfolio, launching new products and line extensions, managing product lifecycles, conducting competitive assessments, developing pricing strategies and guidelines, etc.
Design and support strategic marketing campaigns to drive commercial growth by developing differentiated value propositions that address customers unmet needs through evidence generation and dissemination.
? Investigate new solution opportunities and create business cases that clearly quantify the commercial potential, including market potential, customer requirements, competitive assessment, pricing, and costs.
Drive business line growth by leading commercial strategies outside product line responsibilities across business groups and units, linked directly to the long-term growth objectives for the business.
Effectively collaborate with regional marketing partners and other functions such as R&D, Medical Affairs, Regulatory, Quality, and Operations.
Develop and deliver strategic global marketing plans, guiding regional marketing teams in the development of their plans.
Develop and manage external relationships with vendors as needed to achieve business objectives, being the point of contact for any interactions, including status updates, scope of work management, tracking timelines, ensuring deadline, etc.
Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.
Required education and experience:
Bachelor's degree in business, marketing, science, engineering or related field
At least 3 years of relevant marketing and/or commercial experience in life sciences, biotechnology, or other healthcare field
Strategic thinker with demonstrated ability to formulate and implement bold marketing and product strategies, convert these into tactical marketing plans, and deliver results.
Demonstrated ability to redirect a commercial strategy or deliver a "turnaround" in business performance
Sound decision making capabilities and the ability to make decisions under ambiguous circumstances
Excellent interpersonal, organizational, and presentation skills with the ability to communicate up and down a matrixed global organization.
Ability to meet tight deadlines in an environment of competing priorities.
An out-of- box thinker, who is naturally inquisitive and asks the hard questions when issues must be addressed.
Ability to travel globally at least 30% of the time.
Preferred qualifications:
MBA
Global experience preferred
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of our health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit? https://bd.com/careers
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
.
Primary Work Location
USA GA - Covington BMD
Additional Locations
Work Shift
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
