Role Purpose
Acting as the principal finance strategist and advisor to the Vice President IMX, the Senior Director I, Marketing and Media Finance will lead and optimize media investment, channel allocation, and performance analytics. This role is dedicated to unlocking incremental marketing ROI, enabling agile, audience-led channel strategies, and accelerating growth through sophisticated financial partnership and modeling.
Key Responsibilities
Serve as the financial architect for media investment-leveraging market benchmarks, econometric models, and marketing analytics to influence and improve marketing mix, channel split, and campaign spend.
Continuously evaluate performance across paid, owned, and earned channels; proactively identify opportunities to maximize return on investment (ROI) and recommend real-time reallocation to drive impact.
Partner with the marketing analytics and media teams to translate campaign performance metrics, attribution data, and channel results into actionable investment decisions.
Champion digitization of forecasting, budget management, and investment tracking, leveraging tools such as Power BI, Al-driven analytics, and workflow automation platforms.
Drive automation of financial processes, reporting, and media performance dashboards to improve speed, accuracy, and business transparency.
Lead annual and quarterly investment planning, working hand in hand with media leadership to stress-test budget proposals against expected returns and past performance.
Act as the chief financial storyteller, distilling complex marketing effectiveness data into clear, actionable recommendations that guide the Vice President IMX and media leadership in both short-term tactical shifts and long-range strategy.
Proactively advise on investments between upper-funnel brand activity and lower-funnel conversion, grounding decisions in expected financial outcomes and measurable performance impact.
Champion adoption of new measurement tools, advanced attribution models, and emerging best practices in marketing finance to future-proof investment decisions.`
Deliver fast, insightful, and transparent reporting on marketing investment outcomes, channel effectiveness, and in-flight course corrections.
Establish a data governance framework ensuring consistency and reliability across all media financial data sources.
Foster a culture of test-and-learn-partnering with campaign owners to rapidly refine investment hypotheses and optimize strategies in real time.
Qualifications
Bachelor's degree in finance, Economics, Business, or a related field; MBA or advanced analytics/strategy credentials highly preferred.
10+ years of progressive experience in financial or business roles, with direct support for Marketing and Media functions in large, dynamic organizations.
Demonstrated expertise in financial management and performance analytics for digital media-such as paid social, programmatic, display, search, commerce, influencer, and emerging digital channels.
Deep understanding of marketing ROI measurement, media mix modeling, digital attribution, and investment optimization for both traditional and digital channels.
Exceptional analytical and communication skills; proven ability to translate complex media finance insights into clear recommendations for marketing and creative leaders.
Advanced proficiency in financial modeling, business intelligence, and modern marketing analytics platforms (e.g., Google Analytics, DoubleClick, MOAT, marketing dashboards).
Experience working cross-functionally with marketing, analytics, and media agency teams to align financial strategies to evolving consumer, channel, and spend dynamics.
Agile and innovative problem-solver, able to operate effectively in a fast-paced environment with rapidly shifting priorities.
Impact
As Senior Director I, Marketing and Media Finance, your partnership will ensure every media dollar works harder, enable smarter, real-time investment decisions, and supercharge the business impact of North America's media strategy.
What We Can Do For You
Agile & Innovative Software Platforms: Each day we are working to improve efficiency and reporting using top tier platforms and technologies.
Connections: We work cross-functionally across different business groups to make sure that we can put together the clearest numbers & projections for our customers.
Diverse Customers: We work with thousands of customers each day which range from international large-retail chains, grocery stores, restaurants, airports, and so many more.
Skills:
Leadership; Account Closing; Business Analytics; Financial Modeling; Key Performance Indicators (KPI); Cash Flow; Budgeting; Financial Performance; Generally Accepted Accounting Principles (GAAP); Waterfall Model; Microsoft Office; Group Problem Solving; Communication; General Ledger (GL); Strategy Development; Financial Performance Management; Teamwork; Profit and Loss (P&L) Management; Corporate Finance; Preparation of Financial Reports; Financial Forecasting
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Pay Range:$180,000 - $203,000Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.Annual Incentive Reference Value Percentage:30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.Long-term Incentive Reference Value Percentage:Long-term Incentive reference value is a market-based competitive value for your role
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
