Job Description:
Implant Direct seeks a highly motivated, results-driven Digital Marketing Manager to define, develop, and execute strategies for online campaigns across various channels like social media, email, and SMS campaigns to generate leads and drive revenue growth in core markets. Reporting to the Marketing Director, the Digital Marketing Manager will effectively promote our message across all digital channels. They will collaborate with the art director to create engaging online content. The ideal candidate has a strong understanding of current marketing tools and strategies and can lead integrated digital marketing campaigns from concept to execution.
Essential Duties and Responsibilities:
Strategy & Planning : Develop and implement digital marketing strategies aligned with business goals. Plan and manage marketing campaigns across all outbound digital channels to generate leads and drive growth.
Content Creation: Creation of content including copywriting for social media, email marketing, some websites, and other digital communications.
Campaign management: Create and manage paid advertising campaigns on social media and other outbound engines (e.g., Google Ads, HubSpot).
Analysis: Use analytics and other tools to track campaign performance, measure against goals (ROI, KPIs) and generate reports to inform future strategies. Implement countermeasures where necessary to meet marketing growth targets.
Team and budget management: Manage marketing budgets, agencies, or internal teams to ensure campaigns are delivered effectively.
Brand messaging: Ensure consistent and cohesive brand messaging with all digital and eCommerce platforms.
Trends: Identify trends and insights and optimize spend and performance against insights. Brainstorm new and creative growth strategies.
Testing: Plan, execute and measure experiments and conversion tests.
Team Player: Collaborate with internal teams to create landing pages and optimize user experience.
Competitors: Monitor competitor activity and ensure timely adjustments to company strategies
Editorial Calendar: Create and maintain calendar to deliver targeted content.
EBS: Leverage EBS tools such as Kaizen, Problem Solving Process (PSP), Daily Management (DM) to drive customer engagement through lead cycle with full traceability to revenue.
Tools: Utilize CRM (Microsoft Dynamics) and reporting tools (Tableau, Google Ads, Meta Ads, and HubSpot) to generate reports to inform decision making and strategy development.
Job Requirements:
Qualifications:
Bachelor's degree in Marketing or related field; MBA preferred
5+ years B2B experience in digital marketing or similar; dental, medical device, pharma, or similar is a plus
Proficiency in SEO/GEO, SEM, PPC, email marketing, and social media is required.
Experience with digital marketing tools such as HubSpot, Google Ads, Paid Social Platforms (e.g. Facebook)
Experience with DXP (website platform) is preferred
Ability to run reports and analyze data, working within key business applications to define trends and opportunities (i.e. Oracle, Tableau, Microsoft Dynamics CRM, Excel. etc.)
Location:
Position is based on-site (4) days per week; preferably in Brea or Thousand Oaks
10% (or less) travel, primarily to customers in North America or for trainings or trade shows
Preferred:
Results-oriented with a continuous improvement mindset
Strong critical thinker with a demonstrated track record of problem solving
Ability to both create strategy and execute tactically
Action oriented with a strong sense of urgency
Ability to create and test hypotheses via pilot programs, iterate, and use data to drive thoughtful decision making
Customer-focused with the ability to distill actionable customer insights from broader market trends and Voice of Customer (VOC)
Strong analytical and quantitative skills, including proficiency using Excel, used to develop and articulate viewpoints and insights
Ability to gain followership, build consensus and collaborate within marketing and across business functions
Target Market Salary Range:
Actual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location; skill sets; relevant education and certifications; depth of experience; performance; and other business and organizational needs. The disclosed reasonable estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Envista, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans.
$110,500 - $165,700
Operating Company:
Implant Direct
Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The "EEO is the Law" poster is available at: http://www.dol.gov/ofccp/regs/ compliance/posters/pdf/eeopost.pdf.
Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.
Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists' clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including DEXIS, Kerr, Nobel Biocare and Ormco, partner with dental professionals to help them deliver the best possible patient care.
Envista became an independent company in 2019. We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry. For more information, please visit www.envistaco.com .
