SR. MARKETING SPECIALIST
HYBRID | ONSITE AT JOSTENS' MINNEAPOLIS HEADQUARTERS 3 DAYS/WEEK
ABOUT YOU:
We're looking for a highly motivated Senior Marketing Specialist for the college business who will partner closely with our Marketing Manager to execute and optimize local marketing initiatives. This role is ideal for someone who can take strategy and bring it to life-managing campaigns, coordinating across stakeholders, and ensuring projects move efficiently from planning to launch.
You'll play a key role in driving results through strong execution-monitoring performance, identifying opportunities for improvement, and helping refine approaches to increase buy rates and revenue. This role offers strong visibility and the opportunity to make a direct impact on business outcomes.
YOU WILL:
Execute Go-To-Market Initiatives. Coordinate and support product launches and marketing processes for the assigned business unit.
Project Lead. Act as the single owner for assigned initiatives to ensure alignment and execution across teams.
Act as The Voice Of The Customer. Identify and balance market needs with enterprise strategies throughout development and launch phases.
Drive Cross-functional Execution. Partner with sales, marketing, operations, service, and other stakeholders to execute plans effectively.
Support Strategic Planning and Execution. Assist in developing work plans, timelines, resource plans, and project estimates to meet business objectives.
Maintain Project Documentation. Capture meeting notes, processes, and specifications to ensure clarity and accountability.
Drive Channel Integration. Support communication plans, training, implementation, and market expansion initiatives across touchpoints.
Track and Analyze Performance. Participate in milestone tracking and provide recommendations based on analysis and results.
Support Financial Objectives. Contribute to revenue and cost improvement program (CIP) targets.
Manage Initiatives. Oversee parallel projects within the broader marketing portfolio while maintaining strong execution discipline.
Typical/expected % of overnight travel: Up to 10%
YOU HAVE:
Education. BA/BS in Business, Marketing, or related field.
Marketing Experience. 3+ years of business experience in marketing or related areas. Preferred experience in higher education, retail, or direct-to-consumer marketing.
Revenue Campaign Expertise. Proven ability to drive revenue-focused campaigns and performance improvements.
Digital Marketing Knowledge. Strong understanding of email, SMS/MMS, and digital marketing best practices. Preferred experience managing or supporting photoshoots and or creative production.
Product & Launch Understanding. Familiarity with product management, product life cycles, and the marketing mix (4P's). Preferred experience developing event toolkits and sale enablement materials.
Cross-Functional Awareness. Understanding of customer service, manufacturing, and systems required to support product launches. Preferred exposure to event or field marketing, including pre-event promotion, on-site engagement, and post-event follow-up.
Execution Agility. Ability to manage multiple priorities in a fast-paced, collaborative environment.
Technical Proficiency. Working knowledge of MS Office Suite and basic MS Project skills. Preferred experience with A/B testing and conversion rate optimization.
Analytical & Project Coordination Skills. Strong ability to analyze results and coordinate cross-functional initiatives. Ability to translate insights into actionable marketing strategies.
Communication Skills. Effective written, verbal, and presentation skills across levels of the organization.
Interpersonal Effectiveness. Strong relationship-building skills with a collaborative mindset.
Process Orientation. Ability to lead meetings and follow structured project processes. Preferred strong attention to detail with a focus on continuous improvement.
Adaptability. Flexible approach to problem-solving and continuous improvement.
Positive Team Contribution. Engages others with a constructive attitude and embraces diverse perspectives.
LOVE WHERE YOU WORK:
We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more.
We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.
We believe in flexibility. We offer a hybrid schedule with on-site work 3 days a week.
We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 8 company paid holidays, and family paid leave.
We care about your development. We support tuition reimbursement after 6 months of service.
We believe in pay transparency. The salary range is $XX to $XX with annual bonus eligibility.
APPLICATION DEADLINE: March 31, 2026
ABOUT US:
Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products - like yearbooks, letter jackets, class jewelry and championship rings - keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here (https://f.io/HIAsH659) .
ALL ABOUT MARKETING
Our Marketing team leverages digital marketing strategies and tactics focused on schools, independent sales reps, parents, and students to deliver the right message, to the right customer, at the right time. Team members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized products lines including Yearbooks, Class Rings, Graduation Products, and Professional Sports. Through executing across a variety of consumer touchpoints on jostens.com, social, e-mail and print materials, the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers. Jostens allows for a hybrid work setting that focuses on creating professional and personal development. We can't wait to show you what our Marketing Team has to offer at Jostens!
AMERICANS WITH DISABILITIES ACT (ADA):
Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at recruiter@jostens.com or (952) 830-3300.
Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
California Privacy Policy: https://www.jostens.com/about/california-employee-privacy-policy
