Alliances Marketing Manager

Cribl • Columbus, OH • 3h ago

B2B SAAS data observability software. Cribl does differently. What does that mean? It means we are a serious company that doesn't take itself too seriously; and we're looking for people who love to get stuff done, and laugh a bit along the way. We're growing rapidly - looking for collaborative, curious, and motivated team members who are passionate about putting customers first. As a remote-first company we believe in empowering our employees to do their best work, wherever they are. As the data engine for IT and Security many of the biggest names in the most demanding industries trust Cribl to solve their most pressing data needs. Ready to do the best work of your career? Join the herd and unlock your opportunity. Why You'll Love This Role As the Alliances Marketing Manager will drive strategic marketing initiatives to maximize the business impact of Cribl's joint solutions with our key technology alliance partnerships (TAP). This role encompasses developing comprehensive go-to-market demand generation strategies, creating alliance messaging and materials, and identifying and influencing market opportunities with TAP partners all while cultivating strong stakeholder relationships and analyzing results for the biggest impact. You will play a critical role in supporting the growth of our Alliances program and success in this role requires a unique blend of strategic thinking, operational excellence, and strong alliance-building and execution skills. As An Active Member Of Our Team, You Will...

Develop and execute comprehensive marketing strategies technology alliance partners that emphasize our joint value propositions and ensure alignment with Cribl's overall business objectives

Develop a deep understanding of our diverse, global partner ecosystem and how Cribl can resonate across partner audiences and drive usage

Act as a key source for TAP marketing strategy and joint positioning/messaging for our partners

Strategically plan and tactically execute effective marketing programs that drive revenue for alliance programs and strengthen these partnerships globally

Develop and own 360 Marketing Plans for select Elite partners that align with sales goals and GTM priorities

Work closely with product marketing, product engineering, and business development in creating strategic messaging and positioning for joint product offerings such as case studies, joint product briefs, etc.

Educate and inform internal partner-facing field teams on the TAP marketing strategy

Develop and maintain strong relationships with the global alliance partner teams and internal stakeholders and motivate the partner to provide additional joint marketing opportunities

Measure and report on success metrics for joint campaigns with alliance partners, making recommendations for improvements

Use data to continually analyze and track program performance and evolve the strategy and programs

We are a remote-first company and work happens across many time-zones - you may be required to occasionally perform duties outside your standard working hours

If You've Got It - We Want It

3 - 5+ years of alliance and/or partner marketing experience; B2B SaaS start-up experience preferred

Ability to manage and prioritize 5-8 partners at a time

Experience developing demand generation programs and event strategy and execution with partners

Outcomes-driven, analytical, customer-first and have a track record of executing creative, impactful field marketing programs

A proven track record of working collaboratively and asynchronously with product, technical, sales, channel, marketing and the exec team to impact early and late stage pipeline

Understanding of a broad range of marketing activities,

Apply here: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjEzNzEyLjEwNTA4QGNyaWJsY29tcC5hcGxpdHJhay5jb20

Cribl

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