At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at-all from Day One.
Job Description
U.S. Bank is seeking a Marketing Generalist to deliver marketing and banker engagement strategies for business credit card products and services, specifically designed for an audience of small to mid-size businesses. Ensures appropriate staff is familiar with the products and their applications. Assists in the development of promotional strategies to help meet marketing goals. This could include development of sales collateral, communications, advertising, sponsorships, events and tradeshows. Other components of the role include:
Developing resources and sales materials that support the customer information needs at various stages in the sales process, reinforcing U.S. Bank as the partner of choice.
Owning the creative development and project components with internal teams or external vendors associated with the key product and process initiatives.
Developing creative/project brief and routing to Manager for review prior to submission. Reviewing and routing materials to appropriate SMEs. Ensuring final SME comments incorporated and then routing to all necessary regulatory and compliance reviews.
Collaborating with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.
Working closely with both internal and external stakeholders to deliver innovative marketing campaigns and materials that drive understanding, interest and demand for our solutions.
Monitoring evaluating and reporting results from initiatives and leveraging those findings to inform future and ongoing efforts.
Basic Qualifications
Bachelor's degree, or equivalent work experience
Four to six years of experience in marketing or related field
Preferred Skills/Experience
Proficiency in writing creative briefs
Financial institution or credit card marketing experience
Thorough knowledge of marketing and sales strategies
Advanced knowledge of advertising/promotion and new business development
Experience managing external vendors and establishing strong partnerships with internal teams.
Strong proficiency in Microsoft Office Suite especially PowerPoint.
Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant
Ability to work as part of and bring alignment to a cross-functional team.
High degree of initiative and results orientation with a strong attention to detail. Proactive self-starter, who sets priorities, takes on new projects and drives deliverables.
Ability to work in fast-paced dynamic environment.
Demonstrated ability to work on multiple projects simultaneously and accurately in order to meet varying deadlines.
Comfortable working through shifts in program direction while still adhering to initial timelines.
Demonstrated ability to influence, manage, and present ideas via excellent clear written and verbal communication skills.
Strong analytical and research skills
Location Expectations
This role is hybrid. Team members who are in a hybrid role typically spend three days a week at the listed U.S. Bank location(s), while having flexibility on their work location for the other working days.
If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (https://careers.usbank.com/global/en/disability-accommodations-for-applicants) .
Benefits:
Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Review our full benefits available by employment status here (https://careers.usbank.com/global/en/benefits/us) .
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program (https://careers.usbank.com/verification-of-eligibility-for-employment) .
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $81,515.00 - $95,900.00
U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Posting may be closed earlier due to high volume of applicants.
