Associate Director, HCP Marketing - Rare Franchise

ACADIA PHARMACEUTICALS INC • Princeton, NJ • 4h ago

About Acadia PharmaceuticalsAcadia is committed to turning scientific promise into meaningful innovation that makes the difference for underserved neurological and rare disease communities around the world. Our commercial portfolio includes the first and only FDA-approved treatments for Parkinson's disease psychosis and Rett syndrome. We are developing the next wave of therapeutic advancements with a robust and diverse pipeline that includes mid- to late-stage programs in Alzheimer's disease psychosis and Lewy body dementia psychosis, along with earlier-stage programs that address other underserved patient needs. At Acadia, we're here to be their difference.Please note that this position is based in Princeton, NJ. Acadia's hybrid model requires this role to work in our office three days per week on average.Position Summary:The Associate Director HCP Marketing role at Acadia requires a passionate, analytical, and collaborative individual who will lead the company's promotional campaigns and educational activities across various HCPs managing care for people living with Rett. This role will provide strategic and tactical oversight in the development and deployment of our HCP facing unbranded and branded marketing initiatives. This individual will build highly collaborative working relationships with the broader marketing team and other cross-functional stakeholders across commercial, medical, and operations. Externally, the Associate Director will work closely with the AOR and other various partners to successfully lead strategy and tactical plan execution. This role reports directly Executive Director, HCP Marketing.Primary Responsibilities:- HCP Marketing Strategy - Lead development and implementation of HCP-focused marketing plans for Daybue. - Lead unbranded disease education initiatives to increase awareness and understanding of Rett Syndrome among HCPs. - Develop compelling messaging and resources to support clinical decision-making. - Translate insights into actionable strategies that influence prescribing behavior and treatment adoption.- Market Shaping & Competitive Planning - Design and execute market shaping strategies to prepare the ecosystem for current and future therapies. - Monitor competitive landscape and lead competitive planning efforts to ensure differentiation and readiness.- Insights Generation & Market Research - Act as the marketing point of contact for market research initiatives. - Partner with insights and analytics teams to identify trends, unmet needs, and opportunities. - Leverage data to inform strategic decisions and optimize marketing tactics.- Cross-Functional Collaboration - Work closely with other marketing team members, including RML leads and Consumer Marketing to ensure alignment and synergy across initiatives. - Collaborate with Medical Affairs, Market Access, and Sales to deliver integrated HCP engagement strategies. - Support development and training of field tools and resources to enable effective HCP interactions.- Tactical Execution - Manage agency partners and vendors to deliver high-quality marketing assets and campaigns. - Collaborate closely with MLR team for approval for marketing strategies and tactics through the MLR process. - Track performance metrics and adjust strategies to maximize impact.- Develop and deliver presentations as needed to commercial management and other internal stakeholders.- Lead Annual Budget and tracking for HCP marketingEducation/Experience/Skills:- Bachelor's degree in marketing, health care, life science; Master's degree preferred.- Minimum of 8 years of progressively responsible experience in pharmaceutical or biotech Marketing. 3 years in a product manager role strongly desired.Must possess:- Rare Disease experience highly desirable, with requirement of understanding of specialty therapeutics addressing signif

Similar Jobs

Head of US Marketing, Diagnosis

Insmed Inc. • Bridgewater, NJ • 4h ago

Sales & Marketing

At Insmed, every moment and every patient counts - and so does every person who joins in. As a global biopharmaceutical company dedicated to transforming the lives of patients with serious and rare diseases, you'll be pa...

4h ago

Go to Apply

Director, Marketing, Diagnosis Acceleration

Insmed Inc. • Bridgewater, NJ • 1d ago

Sales & Marketing

1d ago

Go to Apply

Sales Specialist

Petco Animal Supplies Stores, Inc • Marlboro, NJ • 1d ago

Sales & Marketing

Want to help pets live their best lives?We're proud to be where the pets go and where the pet people go. If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurtu...

1d ago

Go to Apply

Sales Associate

Petco Animal Supplies Stores, Inc • Marlboro, NJ • 1d ago

Sales & Marketing

1d ago

Go to Apply

Lead Account Executive - Merchant and Acquirer Support

Capital One • Trenton, NJ • 1d ago

Sales & Marketing

Lead Account Executive - Merchant and Acquirer Support The Lead Account Executive provides essential operational support for business partners. This includes project managing partner and product onboarding, as well as tr...

1d ago

Go to Apply

Marketing Operations Specialist

Highmark Health • Trenton, NJ • 2d ago

Sales & Marketing

Company : Highmark Health Job Description : JOB SUMMARY This job oversees and serves as a subject matter expert for critical operational elements in the development of marketing materials for an assigned line of business...

2d ago

Go to Apply

Field Marketing Specialist 4

Oracle • Trenton, NJ • 2d ago

Sales & Marketing

Job Description We are seeking an experienced and results-oriented Senior Field Marketing Specialist to develop and execute comprehensive marketing strategies specifically targeting the Public Sector (State and Local Gov...

2d ago

Go to Apply

Graphic Designer / Marketing Coordinator

Creative Circle, LLC • Somerville, NJ • 2d ago

Sales & Marketing

Our client, an office interior design company is currently seeking a Graphic Designer / Marketing Coordinator to join their team Freelance to Fulltime! This position will be 3x per week onsite in New Jersey. Car required...

2d ago

Go to Apply

Sales Director

Oracle • Trenton, NJ • 2d ago

Sales & Marketing

Job Description Come and join us! Lead Oracle's AI Data Platform go-to-market: drive measurable growth, customer value, and partner impact across cloud services, software licenses, and engineered systems. We're seeking a...

2d ago

Go to Apply

ERP Industry Sales Executive - MFG Vertical

Oracle • Trenton, NJ • 2d ago

Sales & Marketing

Job Description Are you a sales pro looking to excel in an exciting, large-scale arena? Oracle is a market leader in Cloud ERP because we connect thousands of companies with enterprise products they can trust. This is yo...

2d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.