Product Marketing Communications Lead

Eaton Corporation • Moon Township, PA • 8h ago

Eaton's Distributed IT (D-IT) division is currently seeking a Product Marketing Communications Lead. This role can be based out of Moontownship PA, Cleveland OH, Raleigh NC or Woodridge IL.

The Product MarCom Manager (PMCM), D-IT Data Center White Space plays a crucial role in supporting the growth goals in the data center white space by creating engaging, informative and educational product content, and product launch communications. This position is responsible for developing and executing the product MarCom strategy, ensuring a positive digital user experience and providing compelling solutions and capability messaging to be promoted across various platforms including Eaton.com, segment campaigns and events. Key to success is the ability to build and maintain productive relationships with divisional marketing and sales teams as well as develop a deep understanding of the products/services and the value they provide to customers.

The expected annual salary range for this role is $97,000 - $143,000 a year.

Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.

What you'll do:

Collaborate with Marketing Communications leadership and Distributed IT and Critical Power Systems product marketing and sales teams to develop a results-driven MarCom plan with clear objectives, metrics, budgets and schedules Proficiently use the OneLaunch process within PROLaunch to ensure on-time, effective launch communications Produce effective messaging, value propositions and content for product launches and other product marketing assets Apply Agile methodologies to product content development, ensuring on-time delivery, quality and performance of product content, and aligning MarCom strategies with business goals Ensure products are properly represented in segment campaigns, events and customer-focused initiatives, which may include key named accounts, sales agents, consultants and contractors Ensure product content is properly represented on Eaton.com Implement proper search strategies by collaborating with SEO team to optimize pages for search engine results page rankings Leverage dashboards to analyze/report metrics and make informed decisions to continually improve results Collaborate with channel marketing teams and Canada and LATAM teams to share and receive product content Proficiently use the tools in the MarCom tech stack, including Percolate and AEM Understand all aspects of Eaton's brand promise, attributes and standards, and accurately represent Eaton in written and verbal communications to position Eaton as a leading power management company Effectively manage budget allocations; provide accurate forecasts; process, track and reconcile supplier invoices

Qualifications:

Basic Qualifications:

Bachelor's degree from an accredited university

Three (3) - five (5) years of experience in marketing communications

No relocation is being offered for this role. Only candidates within a 50-mile radius of Woodridge, IL will be considered. Active Duty Military Service member candidates are exempt from the geographical area.

Eaton will not consider applicants for employment immigration sponsorship or support for this position. This means that Eaton will not support any CPT, OPT, or STEM OPT plans, F-1 to H-1B, H-1B cap registration, O-1, E-3, TN status, I-485 job portability, etc.

Preferred Qualifications:

Educational focus in engineering or marketing

8 years of experience in marketing, preferably within the technology, data center, or industrial solutions space.

Experience with a web development platform (AEM preferred) and a marketing automation platform (Eloqua preferred)

Scrum experience

Skills:

Marketing communications and product launch communications expertise

Electrical product, market and channel knowledge

Aptitude for understanding and explaining highly technical information

Aptitude for learning and adopting tools in the martech stack

Adept at analyzing digital marketing data

Experience with digital marketing, content marketing, SEO and analytics

We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.

Similar Jobs

Sales Administrator

Lithia & Driveway • Washington, Washington • 2d ago

Sales & Marketing

Dealership:L0436 Michael's Toyota of Bellevue Michael's Toyota of BellevueSales Administrator Pay: Starting at $18 hourly Schedule: Days and hours are somewhat flexible and can be discussed at interview. Must have weeken...

2d ago

Go to Apply

Talent Brand & Marketing Specialist

PNC • Pittsburgh, PA • 2d ago

Sales & Marketing

Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to...

2d ago

Go to Apply

Sales Associate

Petco, Inc • Homestead, PA • 2d ago

Sales & Marketing

Reference #: R345505 Want to help pets live their best lives? We're proud to be where the pets go and where the pet people go. If you want to make a real difference, create an exciting career path, feel welcome to be you...

2d ago

Go to Apply

Marketing Specialist

West Virginia Employer • Chester, WV • 3d ago

Sales & Marketing

REQUIREMENTS -- EDUCATION and/or EXPERIENCE: Bachelor's degree in Communications, Business Administration, Marketing; and/or two years of marketing or sales experience. Description The Marketing Specialist will drive the...

3d ago

Go to Apply

Sales Trainee

Airgas USA, LLC. • Pittsburgh, PA • 3d ago

Sales & Marketing

R10081880 Sales Trainee (Open) Location:Pittsburgh, PA - Roswell Dr - Filling industrial How will you CONTRIBUTE and GROW? The Sales Trainee will be placed in and must successfully complete a comprehensive training progr...

3d ago

Go to Apply

Sales Trainee

Airgas USA, LLC. • Carnegie, PA • 3d ago

Sales & Marketing

R10081762 Sales Trainee (Open) Location:Carnegie, PA - Filling industrial How will you CONTRIBUTE and GROW? The Sales Trainee will be placed in and must successfully complete a comprehensive training program that will gi...

3d ago

Go to Apply

Marketing Creative Specialist

University of Pittsburgh • Pittsburgh, PA • 4d ago

Sales & Marketing

Marketing Creative Specialist Office of the SVC and Provost - Pennsylvania-Pittsburgh - (26000975) Pitt EDGE, the University of Pittsburgh's Center for Excellence in Digital Education, is dedicated to advancing the Unive...

4d ago

Go to Apply

Account Executive - Mid-Market

Paychex • Pittsburgh, PA • 5d ago

Sales & Marketing

Imagine Your Future with Us! Since 1971, Paychex has been at the forefront of simplifying HR, payroll, and benefits for American businesses. Our digital HR technology and advisory solutions cater to the changing needs of...

5d ago

Go to Apply

Inside Sales Representative

Consolidated Electrical Distributors • Washington, PA • 5d ago

Sales & Marketing

Summary Job title: Inside Sales Representative Job ID: null Department: Washington CDC - TSS Location: null-null Description Summary: The Inside Sales Representative position is responsible for maintaining current custom...

5d ago

Go to Apply

SAP Advance Mid Market Inside Sales - Americas

Accenture • Pittsburgh, PA • 1w ago

Sales & Marketing

We Are: The Accenture Mid-market business is a core growth driver within Accenture, focused on helping Mid-market companies reinvent, scale, and compete with the agility required in today's market. Mid-market organizatio...

1w ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.