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Market Director Marketing Communications Central Valley

Dignity Health • Bakersfield, CA • 21h ago

Job Summary and Responsibilities

Must have leadership experience managing teams*

We are currently in search of a dynamic, passionate, and skilled Market Director of Marketing and Communications to join the Central Valley as part of the broader California team. In this pivotal role, you will be reporting directly to the regional marketing and communication leadership team and will be instrumental in shaping and executing marketing and communication strategies within our market. The Market Director, Marketing & Communications leads marketing and communications efforts for all clinics, facilities and services within the Central Valley market, which includes the development and implementation of marketing and communications strategies and plans. The role works in coordination and under the direction and alignment with the region and system marketing & communications leadership teams respectively.

Works with market executives and leaders to establish annual marketing and communications strategies aligned with local strategic plans and overall market priorities.

Leads a market-based marketing and communications team to oversee functions including media relations, advertising, social media, internal communication, external communications, public relations, and brand/reputation management.

Develops, implements, and monitors comprehensive marketing and communication strategies that align with the goals and strategies within the respective market, the broader region and the enterprise as a whole.

Works with system and regional teams and associated agencies and partners to determine best opportunities for media placement across all services.

Develops and maintains detailed annual budgets reconciliation and tracking reports for marketing and communications spends.

Functions as a point of contact for media inquiries to ensure that relationships with media representatives and outlets are managed, including proactive media pitches, press releases and media kits to generate positive media coverage. Develops and implements crisis communication plans to effectively manage and respond to potential crises or emergencies.

Job Requirements

Required

Bachelors Marketing, Communications, Business, or related field

Minimum of 10 years of experience in marketing and/or communications roles, preferably within the healthcare industry

Minimum of 5 years of management experience

Where You'll Work

Dignity Health, one of the nation's largest health care systems, is a 22-state network of more than 9,000 physicians, 63,000 employees, and 400 care centers, including hospitals, urgent and occupational care, imaging and surgery centers, home health, and primary care clinics. Headquartered in San Francisco, Dignity Health is dedicated to providing compassionate, high-quality, and affordable patient-centered care with special attention to the poor and underserved. For more information, please visit our website at www.dignityhealth.org. You can also follow us on Twitter and Facebook.

One Community. One Mission. One California (https://youtu.be/RrPuiSnALJY?si=pvQgPZ6ZWZM60TPV)

LI-DH

Pay Range

$69.41 - $103.25 /hour

We are an equal opportunity/affirmative action employer.

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