Director of Admissions & Retail Sales

Genesee Country Village & Museum • Mumford, NY • 9h ago

Order#: NY1586047 Director of Admissions & Retail Sales

SPECIFIC RESPONSIBILITIES (includes but not limited to): Provide leadership for the day-to-day operations of the admissions department. (45%) In consultation with the Vice President of Marketing & Visitor Services, advise on admissions strategies related to event pricing, timing, and details to maximize the departments resources and maximize the Museums earned income potential. Evaluate, advise, and execute visitor services logistics related to the Museums programs and events including online and on-site admissions ticketing, customer orientation and flow, and reporting. Create and manage the budget for admissions. Work in tandem with the Content Marketing Manager on efforts related to the marketing of the Museums events, with particular attention to customer perspective, consistency across channels, and timely and accurate information. Coordinate and distribute onsite visitor information (maps, day sheets, wayfinding, menus, flyers, membership and donor materials, etc.); Lead the department in data collection and reporting admissions sales and attendance on a consistent basis. Help develop, communicate, and enforce Museum policies to visitors. Support, collaborate, and share information with all Museum departments and operations, as necessary. Provide leadership for the day-to-day operations of the Museums retail stores. (35%) In partnership with the Vice President of Marketing & Visitor Services, help to develop and execute season-long strategies for retail buying and pricing for two retail locations and pop-ups as needed. Oversee day-to-day operations of point-of-sale system in retail and ecommerce system. (including sales, cash management and reconciliation, and reporting); Create and manage the budget for retail store. Purchase all merchandise for the museum shops; receive goods, set prices, and control level of purchasing inventory. Help drive daily retail sales (store, restaurants) and membership sales through effective cross-merchandising displays. Staff Management, Hiring, and Training (15%) Hire, train, and manage customer service staff (scheduling, payroll, etc.) Set standards in operations for customer service. Crosstrain employees to maximize efficiency of customer service team. Work with Volunteer Coordinator on outreach, orientation, training & scheduling of volunteers. Work within and enforce all Museum policies and procedures. Stay abreast of trends impacting visitation, customer service, accessibility, and diversity (5%) Represent the Museum at local and regional tourism and industry-related events and meetings. Benchmark with like institutions on common visitor policies and procedures. Evaluate, brainstorm & implement necessary ADA accommodations. Attend training- webinars, courses & tutorials to stay informed regarding changes in laws & access requirements. Minimum Qualifications: 5-7 years experience in the hospitality/customer service industry, specifically in event management, tourism, retail or museum management. Prior supervisory experience required. Familiarity with and prior use of point of sales and CRM systems (CounterPoint, Rocket Rez, Square, HoneyBook); or similar platforms to manage ticketing, memberships, visitor data, and sales operations. Able to troubleshoot issues, train staff, and use system data to inform strategic decisions. Proven ability to work independently and as part of a team, maintaining strong relationships with a range of people including, but not limited to, board, donors, members, staff, volunteers, clients, and vendors Proficiency in Microsoft Word, Excel, and PowerPoint. Commitment to GCV&Ms mission and values.

SALARY AND BENEFITS:

Salary: $24-27/hour

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