Summary
The B2B Marketing Manager drives demand generation, pipeline growth, and sales enablement for our Electronic Manufacturing Services (EMS) business serving the Aerospace, Defense, Industrial, and Medical markets.
This role will be responsible for both day-to-day execution and ongoing stewardship of the company's growth marketing strategy, positioning, and messaging. They will own the full marketing funnel while also serving as a key partner to Business Development and Sales, ensuring they are equipped with compelling, data-driven collateral and thought leadership to win complex, long-cycle programs.
This role combines analytical rigor, strong messaging skills, and practical execution; and understands how to translate technical capabilities into clear value propositions that resonate with OEMs, primes, and regulated-market customers.
Essential Responsibilities:
Demand Generation & Funnel Ownership
Own and manage the end-to-end growth marketing and demand generation funnel supporting complex EMS sales cycles
Develop and execute multi-channel B2B campaigns targeting Aerospace, Defense, Industrial, and Medical customers
Generate and qualify leads aligned to strategic accounts, programs, and vertical priorities
Build and optimize lead scoring, qualification, and routing frameworks in alignment with Sales and Business Development
Improve conversion rates across extended funnels (inquiry - MQL - SQL - opportunity - awarded program)
Analytics, Performance Metrics & Attribution
Define, track, and report on marketing KPIs tied to pipeline and revenue in support of lead and opportunity activity; campaign and engagement effectiveness; and contribution to pipeline and awarded programs. Examples:
Cost per lead (CPL)
MQL-to-SQL conversion rates
Pipeline and opportunity contribution
Campaign ROI and win-rate influence
Implement and manage multi-touch attribution models suitable for long-cycle, multi-stakeholder buying journeys
Analyze performance by market vertical, account @type, and campaign source
Develop dashboards and executive-ready reporting that connects marketing activities to business outcomes
Web, Digital & Tracking
Optimize the corporate website and digital assets to support lead capture for EMS offerings, including NPI, prototyping, high-mix/low-volume, full-rate production, and lifecycle services
Manage web analytics and tracking tools to understand user behavior, engagement, and conversion paths
Stay current on web tracking trends, analytics best practices, and data privacy requirements in regulated environments
Ensure accuracy and integrity of marketing and web data across systems
CRM & Marketing Automation
Own day-to-day use and optimization of CRM and marketing automation tools to support lead management, reporting, and visibility
Build and optimize automated nurture programs aligned to long sales cycles and technical audiences
Ensure tight alignment between Marketing and Sales on lifecycle definitions, qualification criteria, and reporting
Maintain data hygiene to support account-based marketing (ABM), opportunity tracking, and pipeline visibility
Business Development & Sales Enablement
Partner closely with Sales, Business Development, and sector leaders to support customer acquisition and account expansion
Develop, maintain, and evolve core sales enablement materials, including:
Enterprise and sector capability presentations
One-pagers and solution briefs
Program- and customer-specific messaging support
Translate complex manufacturing, engineering, and quality capabilities into clear, customer-focused value propositions
Ensure consistent use of approved positioning and messaging across customer-facing materials
Positioning, Messaging & Content
Steward NeoTech's enterprise positioning and segment-specific messaging in day-to-day execution
Ensure all messaging reflects NeoTech's strengths in high-reliability, regulated manufacturing environments
Develop compelling collateral material and customer case studies that highlight program wins, technical challenges solved, quality outcomes, and long-term partnerships
Collaborate with internal stakeholders to capture success stories while respecting confidentiality and regulatory requirements
Create thought leadership content (white papers, blogs, technical insights, market perspectives) that reinforce credibility and trust
Leverage case studies and thought leadership in demand generation campaigns, website content, and sales outreach
Marketing Operations & Ways of Working
Serve as the central point of coordination for marketing activities across the organization
Balance inbound requests with strategic priorities, ensuring focus on the highest-impact work
Establish and maintain workflows and planning rhythms appropriate for a lean organization
Collaborate with leadership to evolve marketing priorities as the business grows
Qualifications
Required Experience & Qualifications:
5+ years of experience in B2B marketing, demand generation, or growth marketing
Proven experience supporting complex, long-cycle sales environments (manufacturing, industrial, aerospace & defense, medical, or technology)
Demonstrated ability to execute tactically while maintaining strategic alignmen
Strong expertise in analytics, performance metrics, attribution, and funnel reporting
Hands-on experience with CRM and marketing automation platforms
Demonstrated ability to create sales enablement content and customer-facing collateral
Ability to translate technical and operational capabilities into compelling business narratives
Strong writing and communication skills for technical and executive audiences
Ability to work independently as a sole marketer while partnering closely with cross-functional teams
Preferred Experience:
Experience in Electronic Manufacturing Services (EMS) or high-reliability electronics
Familiarity with regulated environments (AS9100, ISO, ITAR, FDA-related markets)
Experience with account-based marketing (ABM) and strategic account support
Strong writing and storytelling skills for technical and executive audience
Benefits Offered: Comprehensive benefit package including medical, dental and vision coverage; company-paid basic life/AD&D insurance, short-term and long-term disability insurance; voluntary supplemental insurances, flexible spending accounts and employee assistance program (EAP). Sick Leave, Vacation Time, and company-paid Holidays are also provided as paid time off. NEOTech also provides a 401(k) Retirement Savings Plan option with a company match.
NEOTech is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by applicable federal, state, or local law.
NEOTech has a long-standing commitment to maintaining a safe, quality-oriented and productive work environment. We also want all employees to perform their duties safely and efficiently, in a manner that protects their interests and those of their co-workers. We recognize that alcohol and drug abuse pose a threat to the health and safety of NEOTech employees and to the security of the Company's equipment and facilities. For these reasons, NEOTech is committed to the elimination of drug and alcohol use and abuse in the workplace. Candidates being considered for hire must pass a pre-employment background check and drug test which include screening for illegal drugs and marijuana.
Due to ITAR and / or CUI compliance, this position requires candidates to be a U.S. Citizen, Permanent Resident Alien, or Protected Individual per 8 U.S.C.1324b(a)(3).
