Job Title
Digital Marketing Specialist
Job Description Summary
Job Description
The Digital Marketing Specialist plays a key role in driving the execution, optimization, and continuous improvement of digital property marketing initiatives. This role supports and enhances digital property marketing products and services within the property marketing service tower and sits within a global digital marketing team, partnering with stakeholders across regions to translate business needs into scalable, user-focused digital solutions.
Working in a fast-paced, collaborative professional services environment, the Digital Marketing Specialist is accountable for delivering high-quality digital experiences, supporting operational excellence, and building trusted relationships with stakeholders, partner teams, and vendors.
This role is well suited for a marketing professional who brings strong digital expertise, sound judgment, and the ability to balance execution, strategy, and stakeholder engagement in a global @context.
Key Responsibilities
Own the execution, optimization, and ongoing evolution of select digital property marketing products and projects, including oversight of business-as-usual (BAU) operations such as incident management, vendor coordination, and process improvement
Own user support and enablement for one or more property data source systems, using feedback and usage insights to inform enhancements and improve the end-to-end user experience
Partner with business stakeholders across regions to conduct stakeholder research, gather requirements, and perform digital analysis to assess needs, identify opportunities, and inform solution design and prioritization
Manage property-related development user stories from discovery through deployment, ensuring business needs are clearly captured in actionable functional requirements and user stories
Partner closely with the Global Website product team to groom backlogs, prioritize work, and guide stories through development sprints, testing, and release
Lead or support user acceptance testing (UAT), release readiness, and end-user communications
Serve as a primary point of contact for stakeholders and partner teams for assigned products and initiatives, building relationships grounded in trust, transparency, and accountability
Demonstrate strong executive presence and the ability to engage confidently with senior stakeholders
Analyze trends, feedback, and performance data to identify risks, opportunities, and make recommendations for continuous improvement
Lead workstreams in support of the digital property marketing service tower, supporting planning, prioritization, and cross-team coordination
Establish and maintain processes, documentation, and best practices to support consistent delivery and operational excellence
Required Qualifications
Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience
2-5 years of experience in digital marketing, marketing operations, product support, or a related role
Demonstrated experience translating business requirements into digital or technical solutions
Strong analytical skills, with the ability to evaluate data, identify trends, and inform decisions
Proven ability to manage multiple initiatives with competing priorities
Strong written and verbal communication skills, including experience engaging with senior stakeholders
Proven ability to work effectively across diverse audiences, functions, and experience levels, including global partners
Experience partnering cross-functionally with technology, product, or development teams
Preferred Qualifications
Experience supporting or managing digital platforms such as content management systems (CMS), analytics tools (including Google Analytics), video hosting platforms, or other marketing technology systems used to analyze user engagement and performance
Experience or familiarity with paid digital advertising and email marketing
Familiarity with UX/UI principles and best practices, with the ability to evaluate and contribute to user-centered digital experiences based on data-driven insights
Familiarity with property data, complex data structures, or database-driven systems, and an interest in improving how data is presented and consumed
Experience building clear, well-structured presentations in PowerPoint and delivering content to stakeholders and partner teams
Experience working with Azure DevOps or similar development work management tools
Experience using Asana or other project management tools, or formal training in project management principles
Experience in B2B, professional services, or real estate environments
What We Offer
Ownership of impactful digital property marketing initiatives with visible business impact
Opportunities to influence digital solutions, roadmaps, and user experience decisions on a global scale
Exposure to senior stakeholders and cross-functional leadership
A collaborative, inclusive environment within a global real estate services organization
Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job @type, business line, and applicability of collective bargaining agreements.
The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate's experience and qualifications.
The company will not pay less than minimum wage for this role.
The compensation for the position is: $ 72,165.00 - $84,900.00
Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any @type will not be tolerated.
In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email HRServices@cushwake.com . Please refer to the job title and job location when you contact us.
INCO: "Cushman & Wakefield"
